Direct Response Marketing

Maximize return on investment, effectively A/B test creative, and accurately measure response rates using call-tracking solutions.

You are familiar with QR Codes, pURLS, coupons, and promo codes to measure response rates to campaigns. What happens, however, if your call-to-action is a phone call? If you run Direct Response TV & radio ads, deliver postcards to niche markets, or run print ads across the country, how do you demonstrate marketing ROI?

• Track calls from Direct Response TV & Radio Ads
  Do you run ads encouraging customers to call now? Grab easy-to-remember toll free or local phone numbers, forward them to your sales team or call center, and track in real-time how many potential customers respond to each ad.
• Stop fighting over creative
  Why send the same direct mail piece to your entire market when you can test different messages and offers to understand which one resonates best? Place a unique phone number on each unique marketing piece for easy A/B testing, then view results to demonstrate which ad generated the best results.
• Offer a truly local experience
  When using call tracking numbers in your advertisements, you know exactly why a person is calling. Customize your greetings to say, “Thanks for view our ad in USA Today and calling to learn more about our XYZ product.”
• Route Qualified Leads To Your Strongest Sales Reps
  Call Tracking works for online and traditional offline advertising. You simply place a unique Call Tracking Number on a print ad, billboard, or radio commercial to figure out where you advertising dollars are more effective.

“Ifbyphone’s call tracking tools and customer support is second to none. We couldn’t be any happier with the results.”

Daniel G. Hidalgo, Marketing Director of Saint Jude Retreats