Online Marketing

Optimize ad spend, more effectively test creative, and truly measure conversions using call-tracking solutions.

The advent of online marketing brought a new accountability to measuring advertising and promotions. It has been awhile since impressions were interesting. Now, we seek conversion. But, what does “conversion” mean. Does conversion mean a click? A download? A transaction? Or, can conversion mean a phone call to a sales rep?

Measuring clicks, downloads, or ecommerce transactions is relatively easy. But, how do you measure the phone calls generated by your online marketing? Most organizations don’t have this capability. Imagine the power of this information on your future marketing spend. Also, imagine the power of this information with your sales team…

• Track calls from paid search (PPC)
  You already know which keywords generate online conversions but which keywords generate offline phone call conversions?
• Optimize for Web traffic and phone calls
  While SEO professionals focus on increasing rankings the the SERPs, ultimately SEO is about driving more conversions. Capture the full extent of your SEO success by measuring which search engine queries lead to phone calls.
• Show your client how phone calls drive conversion
  Many easy tools exist for A/B and multivariate testing of online conversions, but often times you can further increase conversions and provide higher quality leads by including a call-to-action of “call us” on your website. Determine which variations generate the highest conversion rate and demonstrate results to your client.
• Track offline ads, too
  Call Tracking works for online and traditional offline advertising. You simply place a unique Call Tracking Number on a print ad, billboard, or radio commercial to figure out where you advertising dollars are more effective.
• Trigger A Phone Call After Web Form Submission

  The best way to close business is to follow-up quickly. When a prospect requests a follow-up online, immediately trigger a phone call between a sales rep and the customer.