Ifbyphone® for REALTORS®
Track Which Ads Drive Leads. Then, Shorten Your Lead Response Time.
Created exclusively for members of the NATIONAL ASSOCIATION OF REALTORS®
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Ifbyphone® for REALTORS®
Or call a real estate associate at
+1 (866) 284-4367
Not a member of the
National Association of REALTORS®?
Call (877) 295-5100
When your phone rings, it’s not just a phone call—it’s an opportunity. And just like prospective clients, those opportunities might only call once. According to research by the NATIONAL ASSOCIATION OF REALTORS®, a single missed call could be worth three missed deals. For your business to really thrive, it’s crucial that you and your team catch every lead, every time.
Responding to leads as fast as possible is critical to good business but can consume the bulk of your time and resources.
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Turn clickers into callers
Most Internet leads are generated from web forms rather than direct calls, but these hot leads cool quickly. Ifbyphone connects you with web leads within minutes rather than hours. Once a web form is submitted, MyLeadResponder eliminates the lag time between inquiry and response by notifying you as soon as the lead submits a web form. Following the notification, Ifbyphone whispers the info to you before connecting you to the prospect. This means you reach out to a hot lead while they’re still in the search phase. Ifbyphone can even intelligently route your incoming calls, giving you control of which agents receive leads based on a selected criteria. After all, 66 percent of sellers and 64 percent of buyers work with the first agent they interview. If you don’t respond quickly, another agent will.
- Finally discover which ads generate leads
Marketing listings is tricky when client opinions clash with your years of expertise. A client may insist on using the local paper to advertise their property while you suggest an online ad. Despite your good advice, brokers and agents too often see clients pick less effective marketing channels that drain budgets and don’t work. Ad tracking solves this problem by showing you which ads generate leads—and which ones don’t—by tracking calls generated from web ads, print classifieds or yard signs. Ifbyphone even measures the calls generated by keyword and referring site searches giving you critical information to help you perfect your ad content and bring in new leads. -
Add an entire transaction to your year
Ifbyphone gives brokers and agents the tools to intelligently analyze advertising effectiveness and save money—and not just a few hundred dollars, either. The average agent spends $90 per ad in the newspaper, and runs at least three ads per listing for a total of $270. Add the price of online advertising online for one month ($150 on average), and the cost of a yard sign ($50) for each listing. Using these figures, one listing costs $470 in marketing expense. But, the average REALTOR® has 10 listing per year, totaling $4,700 in one year! That’s about equal to one whole side of a transaction. If your advertising isn’t working or you can’t respond to potential buyers fast enough, you are simply wasting money.
*30-Day Money Back Guarantee available only on original package price
“In Ifbyphone® we’ve identified a partner who can help our members grow their businesses. Ifbyphone® will help NAR members lower their cost of doing business while also offering them new ways to leverage their marketing and advertising dollars and generate increased sales in the process.”
Ron Phipps, President, National Association of REALTORS®
