7 Questions to Ask Your PCI-Compliant IVR Vendor Before Purchasing

Direct response marketers today understand the value of using a PCI-compliant IVR to securely automate the processing of orders over the phone. But before you make a decision about an IVR vendor, there are some things you should take into consideration. Here are seven questions you should ask any IVR vendor before making a selection: 1. How Soon Can I Get the IVR Up and Running? Speed matters in direct [...]

39% of Marketers Cite Lack of Data as a Top Marketing Challenge

Marketing has reached a point in its growth where the concept of marketing measurement isn’t an “if,” but rather a “when” and a “how well.” Big Data is already a popular topic of discussion, so metrics aren’t an abstract idea known only to some. Yet in Ifbyphone’s 2013 State of Marketing Measurement Report, 39% of marketers cited lack of data as one of the top challenges faced by their organization. [...]

9% Spending Gap in Mobile Ad Spend Speaks Volumes About Marketing Strategies

Every year Mary Meeker publishes a report on the state of the Internet—tons of slides packed with data and trends—and it’s always fascinating, beginning to end. But this year one slide in particular caught our attention: In this chart, we have the percent of time spent in media vs. the percent of advertising spend; meaning, the dollars that are being spent in various advertising channels (print, radio, television, etc.) vs. [...]

Call Tracking Captures Over 2x More PPC Landing Page Conversions

One of Ifbyphone’s sole purposes in life is to help businesses make better decisions when it comes to their marketing and advertising, so whenever we come across data that might help, we try to share it right away. And lo and behold, we have something to share! We recently did an analysis of our PPC landing pages, setting up an A/B test to examine conversion rates from form downloads compared [...]

IRCE 2013: Talking Call Tracking and IVR with Online Retailers and Direct Response Marketers

“I think we’re going to need a bigger booth.” Roy Schneider said something similar in Jaws in 1975 when he realized the size of the shark he was up against. When we saw the hammerhead that we “caught” for our booth at IRCE 2013, we knew exactly how he felt. But other than figuring out how to make our shark fit in our space, we had a great time at [...]

Unmatched Phone Number Cleansing Through Advanced Aging and Scrubbing Algorithm

When it comes to call tracking, not all trackable phone numbers are created equal. Many call tracking vendors sell phone numbers that have been aged but are unfortunately still dirty. When you put dirty numbers in your ads and on your website, you can get calls unrelated to your marketing, wasting your sales reps’ time and ruining your call tracking data. Ifbyphone’s toll-free, local, and vanity numbers are different. Our [...]

New PCI-Compliant IVR Helps DRTV Marketers Optimize and Save

For direct response TV (DRTV) marketers, this can be a turbulent time. Forces like the economic downturn and the rise of new technologies and media channels are creating a landscape that is constantly changing. For example: While there are more cable channels than ever to run DRTV ads, many consumers have stopped paying for cable TV service out of necessity, decreasing the audience size. The rise of smartphone adoption means [...]

New Call Distributor Enhancements: After Call Work and Outbound Calling Status

Today we’re excited to introduce a number of new enhancements to our virtual call center application, including After Call Work and Outbound Calling Status. These features help call center agents provide better customer service while improving productivity. After Call Work to Improve Call Records We’ve added the ability for agents and managers to set aside time after each call for “After Call Work.” After completing a call with a prospect [...]

3 Tips to Help Law Firms Generate More Phone Leads through Technology

Earlier this year, Lawyerist.com published a review of how Ifbyphone’s call tracking technology helps lawyers improve their marketing by using unique phone numbers to track calls from ads. It generated a lot of buzz and a lot of calls to Ifbyphone from law practices interested in learning new ways to use the phone to generate business. So without further ado, here are 3 ways our legal customers use technology with [...]

Case Study: Roadside Protect

Roadside Protect Takes Control of their Voice-Based Roadside Assistance Service Using IVRs & Toll-Free Numbers from Ifbyphone Leading provider of specialty roadside assistance, Roadside Protect, aims to make it easy for auto brands, auto dealers, travel organizations, manufacturers, associations, financial institutions and insurance companies to offer roadside assistance membership programs to customers. Roadside Protect’s clients rely on them to provide service to end users for flat tires, towing, car jumps, [...]

Take the Survey: Is Voice-Based Marketing Automation Right for You?

Voice-based marketing automation is the technology that enables businesses to manage, measure, and automate sales and support calls. Marketers, salespeople, and support professionals use it to generate and track phone leads, close business faster, and provide better customer service. As people learn about the benefits of voice-based marketing automation, the biggest question they have is whether the technology is a good fit for their business. If you are asking yourself [...]

Big Data: The Right Data Wins

  Amid all the frenzy to define Big Data and predict its future, there’s a lot of discussion about whether it matters, how much it matters, and what marketers can do to make the most of it. Factual’s Gil Elbaz said, “Whoever has the most data will win,” but we think it’s one step beyond that: “Whoever has the right data will win.” From our championing of the growth hacker [...]