Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List

Thursday, October 30th, 2014 by
For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago! The list includes companies in many sectors: software, agency, e-commerce, and more, and we’re proud to be among them as a digital company in Chicago who is dedicated to moving and growing fast. There are 49,000 people employed in the Windy City’s technology economy, a 23 percent increase […]

Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It

Wednesday, October 29th, 2014 by
phone leads
Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls. Yet marketers are now also finding that creating effective campaigns and web content that drive high volumes of phone leads may not be enough […]

Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center

Tuesday, October 28th, 2014 by
With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring. Large retailers need the extra staff in order to handle the shopping boom during this time of the year. According to a recent CareerBuilder study, 43% of retailers plan to hire additional workers for the holiday season, up from 39% during the same time period last year. Amazon is hiring 80,000 seasonal workers, […]

Boo! Stop Scaring Your Customers Away with Bad Customer Service

Monday, October 27th, 2014 by
bad customer service
This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The last thing you want to do is scare your customers, no matter what time of the year it is, but the unfortunate truth is that many of us are doing things that are giving our customers nightmares and scaring them […]

Feature Friday: Customizing Your Account

Friday, October 24th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! From your company name to the emails kept on file, Ifbyphone makes it easy […]

Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent

Thursday, October 23rd, 2014 by
mobile search
You can’t afford to not use customer location data to efficiently route incoming calls to your business. Why? If your business has multiple stores or offices within a city, region, or even across the country, it is highly likely that directing inbound callers to their closest location is of interest to you. Or maybe you run a sales team where you assign leads to agents based on geographic territory. Geo-location can determine […]

Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail

Wednesday, October 22nd, 2014 by
Omnichannel Retailing
Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? This kind of behavior, known as showrooming, is happening more and more often with the rise of smartphones, […]

5 Crucial Things CMOs Need to Know from the IBM CMO Study

Tuesday, October 21st, 2014 by
Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised […]

Understanding How to Engage a Growing Anti-Advertising Audience

Monday, October 20th, 2014 by
businesswoman social
We recently learned all about message delivery in the age of anti-advertising while attending a Business Marketing Association of Chicago Marketing Innovators luncheon where Neal Campbell, EVP and CMO, and Lauren McCadney, Digital Engagement and Social Media Director, from CDW spoke to us about what it’s going to take for marketers to connect with our customers. In this new era, customers actively tune out our messaging and have a number […]

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Friday, October 17th, 2014 by
data analytics
Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. And – you guessed it – they are doing this by using data to […]

Google Introduces Dynamic Remarketing Across All Verticals

Thursday, October 16th, 2014 by
Dynamic Remarketing
In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Just recently, on October 1st, they launched the dynamic remarketing feature for all remaining advertising verticals including hotels, flights, real estate, finance, education, and more, according to the AdWords blog. What is Dynamic Remarketing? Dynamic remarketing enables advertisers to instantly create customized ads that follow users around after they visited a particular page […]

Getting Your Customers Out of Line With a Virtual Call Center

Wednesday, October 15th, 2014 by
Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Yet, we suck it up, grit our teeth, and continue on because there is no way to avoid it. From the moment you walk into the airport, to the time you exit the airport at your destination, you are stuck in a never-ending series of lines. We all know […]
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