Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

5 Crucial Things CMOs Need to Know from the IBM CMO Study

Tuesday, October 21st, 2014 by
CMOs
Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised […]

Understanding How to Engage a Growing Anti-Advertising Audience

Monday, October 20th, 2014 by
businesswoman social
We recently learned all about message delivery in the age of anti-advertising while attending a Business Marketing Association of Chicago Marketing Innovators luncheon where Neal Campbell, EVP and CMO, and Lauren McCadney, Digital Engagement and Social Media Director, from CDW spoke to us about what it’s going to take for marketers to connect with our customers. In this new era, customers actively tune out our messaging and have a number […]

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Friday, October 17th, 2014 by
data analytics
Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of high-quality leads and create more personalized customer experiences. And – you guessed it – they are doing this by using data to […]

Google Introduces Dynamic Remarketing Across All Verticals

Thursday, October 16th, 2014 by
Dynamic Remarketing
In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Just recently, on October 1st, they launched the dynamic remarketing feature for all remaining advertising verticals including hotels, flights, real estate, finance, education, and more, according to the AdWords blog. What is Dynamic Remarketing? Dynamic remarketing enables advertisers to instantly create customized ads that follow users around after they visited a particular page […]

Getting Your Customers Out of Line With a Virtual Call Center

Wednesday, October 15th, 2014 by
Call-Center
Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Yet, we suck it up, grit our teeth, and continue on because there is no way to avoid it. From the moment you walk into the airport, to the time you exit the airport at your destination, you are stuck in a never-ending series of lines. We all know […]

Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising

Tuesday, October 14th, 2014 by
CMO imperatives
In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. But last week, EVP and CMO of CDW, Neal Campbell, sat on a panel with BMA Chicago and asserted that the task CMOs are faced with is more than a little tweaking here and there. In the age of anti-advertising—an age where 90% of consumers don’t […]

10 Stats About Mobile That Will Make You Think Twice About Your Marketing

Monday, October 13th, 2014 by
mobile marketing
Smart marketers have known for quite some time what the rest of the world is just figuring out. Those smart marketers were quietly putting trackable phone numbers on their ads and webpages; they were including click-to-calls in their PPC ads and on their landing pages. But now—thanks to a myriad of studies proving once and for all that customers still want to “talk”—the word is out, and everyone else is […]

Feature Friday: Live Monitoring

Friday, October 10th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Call center managers are constantly looking for ways to make sure that they’re offering […]

Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It

Thursday, October 9th, 2014 by
Vitals
It is no secret that healthcare has made a migration towards the Internet. Between the abundance of online information and higher insurance rates, hospital Between the abundance of online information and higher insurance rates, hospital revenue growth has been on the decline. In fact, 2013 revenue growth dropped to 3.9% from the previous years growth of 5.1% (Moody’s Investor Services). This has left hospitals and other healthcare providers scrambling to […]

5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried

Wednesday, October 8th, 2014 by
call routing
If your system of inbound call routing is as simple as a call coming in and your system sends it to the first available sales representative, we’re not judging you. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing a sale and closing it. Before you start raising your eyebrow, know this: each use case is easy to implement. With Ifbyphone’s simple web […]

Bridging the Email Marketing Gap Through Personalization

Tuesday, October 7th, 2014 by
woman checking email
While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the importance of personalizing your message. We’ll also touch on a critical blind spot businesses have when tracking the engagement of their email campaigns. The below suggestions can all be implemented a la carte, but when taken advantage of in tandem can lead to […]

12 Stats About Local Search and Mobile Search in 2014

Monday, October 6th, 2014 by
Local Search Mobile Search
Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services that are located near them, it’s important to understand how their behavior across devices influences purchasing decisions. A May 2014 study by Google aimed to better understand consumers’ behavior using local search on smartphone and tablet devices. Participants of the study included 5,000 smartphone and tablet users in the United […]
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