Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Ifbyphone’s Spring 2014 Release Is Next-Generation Call Tracking and Call Management for a Mobile World

Wednesday, April 23rd, 2014 by
spring release
Today Ifbyphone is proud to introduce our Spring 2014 Release. It adds a wide range of functionality to our voice-based marketing automation platform to enable marketing and sales teams to monetize and control voice in today’s mobile world. Thanks in part to the proliferation of smartphones, voice and the phone call have re-emerged as the most effective channel for generating high-quality leads and closing business. Businesses and agencies are now […]

Tips for Getting the Most Out of Your Twitter Advertising Campaigns

Tuesday, April 22nd, 2014 by
Twitter Advertising
Since I last wrote about Twitter advertising over a year ago, much has changed and my continued experience with the platform has offered me new insights; insights that I can now share with Twitter advertisers for improving and optimizing campaign performance. Analyze and A/B Test Your Content The type of content and language you promote on Twitter is important. Since you only have 140 characters to get your message across […]

6 Salesforce Apps Every Marketer Should Be Using

Monday, April 21st, 2014 by
salesforce apps
What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. One tool in particular has found its way into the toolbox of most marketers, and that’s Salesforce. That being said, there are other “tools” that smart marketers now use in conjunction with Salesforce: apps that, when paired with Salesforce, make all […]

6 Things Zombies Can Teach You About Content Marketing

Friday, April 18th, 2014 by
content marketing
With another six months before the next season of The Walking Dead begins, zombie fans are desperate for a fix. For you marketers that are zedheads, we have some tips around content marketing that you can learn from the undead. Your Content Should Be…Alive This is the most obvious. Many content marketers stagger through content creation like mindless, soulless drifters; writing content for the sake of content: content that lacks […]

Top 3 Tips for Optimizing Social Advertising on Facebook

Thursday, April 17th, 2014 by
Facebook Advertising
Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B in 2010 to $8.3B in 2015. Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. But Facebook advertising has proven to be one of the trickier mediums to master. With all of the money marketers are spending on Facebook advertising, it’s […]

Ask the Right Questions When Considering Call Tracking Technology: Before, During, and After Calls

Wednesday, April 16th, 2014 by
call tracking questions
Quick review: phone calls matter! There is a larger percentage of SMBs rating telephone leads as “good” or “excellent” than any other lead type, according to BIA/Kelsey. Thus, it is imperative for marketers to track different marketing channels to properly gauge overall performance and ROI. Makes sense, right? Acknowledging the importance of call tracking and call management technology within that marketing mix, however, is only step one.  Next, you must […]

Google Universal Analytics Rolls Out to Primetime: Have You Made the Switch?

Tuesday, April 15th, 2014 by
universal analytics primetime
Google announced last week that Universal Analytics is out of beta and is now being rolled into primetime. All users can now make the switch to Universal, and if you haven’t already, what are you waiting for? The primetime roll out of Universal Analytics means you can migrate your existing Google Analytics account to Universal without losing any of your data, and with Universal you’ll be provided a wealth of […]

4 Qualities of Fast-Moving, Change-Making Companies

Monday, April 14th, 2014 by
business change
When it comes to marketing, John Ellett has seen it all. As CEO of nFusion, a digital-centric marketing agency in Austin, Texas, Ellett revitalizes all kinds of brands, from American General to Toshiba. But his depth of experience goes even farther, ranging back to the early years of IBM PC and the rapid-growth years of Dell—rapid growth he himself had a big hand in. On Thursday, Ellett joined the Business […]

Google Switches to Protected (Not Provided) Paid Search Keyword Data

Friday, April 11th, 2014 by
Google
On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. There has been a lot of discussion around how this will affect third party software providers, like Ifbyphone, that use this data in reporting. This change mirrors Google’s recent decision to remove search query data from organic searches, which impacted SEO information in Google Analytics. Search Queries Removed from Google PPC […]

Feature Friday: Call Distributor Feature Enhancement – After Call Work

Friday, April 11th, 2014 by
call distributor
Does it seem like your agents are moving from call to call without a chance to think? Make sure you’re giving your virtual call center agents enough time to catch their breath and document their call experience automatically by enabling the After Call Work mode feature with Ifbyphone! To learn what it is and how it positively affects your call center, be sure to watch our short video below and […]

In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking

Thursday, April 10th, 2014 by
phone call
Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1% in 2013 to 69.4% of the global population in 2017, eMarketer predicts. With more consumers using smartphones and tablets, there will be an increased number of mobile searchers for businesses and information on products or services. It is imperative for companies to leverage the rise of mobile […]

Chicago Mayor Rahm Emanuel and Local CEOs Talk “What Works” In Chicago Tech and Business

Wednesday, April 9th, 2014 by
chicago tech
On the 57th floor of Chicago’s Chase Tower, the view of Chicago is nearly incomparable: visitors can take in the city as a whole, and from up there, it all looks very beautiful and peaceful, which is fitting considering the goal of the event held there this morning; POLITICO magazine’s inaugural What Works event, sponsored by JP Morgan Chase. There’s so much that isn’t going right in American politics and […]
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