Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Guest Blog: The Key to Improving Relationships with Customers Is Listening

Friday, December 19th, 2014 by
ifbyphone survey analytics
The following guest post was authored by Melissa Ridgley, Marketing Coordinator at Survey Analytics. Survey Analytics is an enterprise research platform that gives companies the ability to listen, improve, grow, and collect feedback from a multichannel world. However, when we were faced with the proposition of providing phone-based attitudinal surveys for one of our clients, DonorVoice, we knew that we needed something more. We sought out to find a dependable […]

BYOD: A Building Block of the New Mobile Office

Thursday, December 18th, 2014 by
gen y tablet
Here’s a number for you: 70% of mobile professionals will conduct their work on personal devices by 2017. BYOD, or bring your own device, can be defined as the practice of requiring the employees of an organization to use their own computers, smartphones, or other devices for work purposes, and is part of the foundation for our new, 21st-century mobile office. The concept of a mobile office has in part […]

Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey

Wednesday, December 17th, 2014 by
ifbyphone customer success
Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Highlights from the Winter 2014 release include: A completely redesigned SourceTrak interface that modernizes and simplifies call analytics Support for cross-domain/sub-domain and multi-location […]

6 Tips from Potbelly’s CEO on How to Grow a Successful Business

Tuesday, December 16th, 2014 by
POTBELLY_COLOR_LOGO_1
As a Chicago company, we were excited for the chance to hear another Chicago company’s insights on building for success. We joined Potbelly CEO, Aylwin Lewis, at Executives’ Club of Chicago this morning to hear how the little sandwich shop that started on Lincoln Avenue grew into a multimillion dollar company with almost three-hundred locations nationwide and internationally. Lewis, the former CEO and President of Sears, had humble beginnings in […]

Infographic: The Key to World-Class Customer Service

Monday, December 15th, 2014 by
key to customer service
Recent studies show that customers across all industries are increasingly frustrated with the level of service they receive. In fact, 84% of consumers began doing business with a competitor following a poor customer service experience. In the age of the Internet, competitors are a dime a dozen, and it’s easy for customers to find them. So what is the key to good customer service, and how do you use it to […]

6 Steps to Improving Your Visual Marketing, with Guy Kawasaki

Friday, December 12th, 2014 by
Smiling fashion designer in office talking phone
Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 million Twitter followers speak to his expertise on the subject, so we thought we’d round up some of his tips here, along with a few of our own. 1. Create or Curate Great Content […]

Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls

Thursday, December 11th, 2014 by
man-on-phone
Attribution is the heart and soul of marketing analytics. Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. Search marketing now accounts for 49% of digital marketing budgets (MarketingProfs), and being able to prove the ROI driven by those online sources is the only way to keep that budget growing. For many marketers, web forms are the primary way to capture online leads. […]

The Brand New Ifbyphone Support Community Has Officially Launched

Wednesday, December 10th, 2014 by
ifbyphone customer success
We hinted at its existence before…but today we’re taking customer support to the next level with the official launch of the Ifbyphone Support Community. With a central location that combines tutorials, jumpstarts, and user submitted questions and answers, Ifbyphone is working harder than ever at making us the easiest company you’ve ever done business with. The Help Center and Customer Service buttons in the portal now direct you to the […]

Phone Leads: A Source of Missing ROI Data for Marketing Event Planners

Tuesday, December 9th, 2014 by
event marketing ROI
For most companies, trade shows are one of the most important marketing programs they run. Beyond being a potentially excellent source for lead generation, many companies use trade shows as an opportunity to not only meet with current customers, but also advance their brand. But as any marketing event planner knows, exhibiting at events and sponsoring programs at shows can be very expensive. According to IDC, companies spend about 19.6% […]

Three Stats Marketers Need to Know When Thinking About Smartphones

Monday, December 8th, 2014 by
smartphone stats
Recently we created an infographic demonstrating the role smartphones have played in transforming retail. We’ll include the infographic below, but we wanted to highlight three stats that matter for all marketers—not just those with a stake in retail—for you to consider when you’re thinking about mobile marketing. 30 Billion Inbound Sales Calls Were Made from Mobile Search in the US in 2013 …and 73 billion are expected in 2018. This […]

Feature Friday: Queue Callbacks

Friday, December 5th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll ever work with! When you’ve been waiting in a call queue, the last thing you want […]

Top 5 Tools for Enterprise Marketing Teams

Thursday, December 4th, 2014 by
enterprise marketing
Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. Tools that automate manual processes and help prove and improve ROI are the most valuable tools a marketer has. Below is a list of five of the top tools for enterprise marketers. Raven Tools or Moz for SEO As a search marketer my favorite tools are usually SEO or […]
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