Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

City Analytics: How Chicago Leads the Pack in Big Data

Tuesday, July 22nd, 2014 by
big data
This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC: social, mobile, analytics, and Cloud. The purpose of the event was for attendees to learn about companies that have their eye on becoming drivers of cutting edge technology and hear some use cases that examined how real-life organizations are using new tech abilities to do better business. United Airlines […]

5 Reasons SMBs Should Be Tracking Marketing Spend

Monday, July 21st, 2014 by
marketing spend
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. You can reach target audiences Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads […]

Don’t Make Marketing Decisions Based on Bad Data

Friday, July 18th, 2014 by
Bad Marketing Data
Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Marketing automation provide tools that allow you to track and control a lot of your marketing activities, all from one portal. When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. Get the Most Out of Your Marketing […]

Chicago Tech Community: Anyone Can Learn to Code, Part 2

Thursday, July 17th, 2014 by
We’re back for part two of the blog series about Chicago coding bootcamp Anyone Can Learn to Code! (If you’re just joining us, part one is here for you to catch up on.) ACLTC founder, Jay Wengrow, and his small class of aspiring coders are about halfway through the 12-week program, so I thought I’d trot back to 1871 where the bootcamp is held and check in on their progress. […]

How Your Employees Can Make or Break Your Business

Wednesday, July 16th, 2014 by
happy employees
When business owners think about how they’re going to take their company to the next level, many factors enter into the equation: market share, revenue, product launches, and marketing, to name a few. There are a multitude of other things that you can add or change in your strategy that can impact your business—positively or negatively—but there is one that is often overlooked: employees. Customer Service: From First Impression to […]

5 Awkward Phone Conversations That Could Have Been Avoided With VBMA

Tuesday, July 15th, 2014 by
awkward phone conversations
Everyone has had at least one awkward phone conversation that makes them wish they could turn their phone into a device that would teleport them into another galaxy, and business calls are no exception. Some conversations are just plain awkward and cannot be avoided, but here are a few ways you can use voice-based marketing automation (VBMA) to make them less painful. Awkward Conversation: The Collection Call Whether you’re a […]

How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales

Monday, July 14th, 2014 by
realtor sales
In the real estate business, buyers may not always know what they want when they look at a property. Because buying a house, a building, or even a vacant lot is a significant purchase, most buyers will weigh their options and consider many factors before making a decision. For the realtor, this can mean there may be multiple viewings of the same property, long conversations about the price and amenities, […]

Feature Friday: Manager Panel Filters

Friday, July 11th, 2014 by
feature friday
We’re back with a new Feature Friday video! When you manage a call center, you want to know what your agents are up to. Who’s open? Who’s closed? With Ifbyphone, you can have a default mode set up upon opening your manager panel to show you agents in specific modes. You’re also able to change this filter on the fly. Check out this video to see how! Have another idea […]

Marketing and Baseball, Too Much Data?

Thursday, July 10th, 2014 by
Baseball Business
Baseball is synonymous with numbers. In no other sport are current players compared more often statistically with those that have come before. And in baseball, everything is tracked: every pitch, swing, hit, catch, and error. But it doesn’t end there: there is tracking within the tracking. For example, not only is a pitch tracked as a ball or a strike, but the type of pitch, how fast it went, its […]

Paid Search Trends and Predictions for the Remainder of 2014

Wednesday, July 9th, 2014 by
Paid Search Trends 2014
With the first half of 2014 over and Q3 well underway, paid search marketers now have some important data to analyze in hopes of identifying trends in the SEM space. Many marketers have been making predictions of what we can expect to see happen with paid search for the rest of 2014 and how to adjust strategies accordingly. Below are a few of the major trends paid search marketers should […]

The Future of Big Data in Marketing Looks Bright

Tuesday, July 8th, 2014 by
big data
Big Data: the term on everybody’s lips the last few years. It can be described as the latest technologies generating massive volumes of information to provide deeper insight into market activity and audience behavior. Big Data has applications in several industries, but let’s stick to its impact on sales and marketing today and in the future. Don’t Be Scared of Big Data Back in the day, Big Data’s rise coincided […]

7 Sales Stats That Will Change How You Sell

Monday, July 7th, 2014 by
Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. Sometimes we get comfortable in the way that we do our jobs, and it’s not always efficient or effective when it comes to making a sale. Here are 7 things you and your sales team might be doing that aren’t […]
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