Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

How CEOs Can Lead When the Winds of Change Are Blowing

Thursday, February 26th, 2015 by
Sailing ship yachts with white sails
We joined the Executives’ Club of Chicago for breakfast this morning to hear Irene Rosenfeld, Chairman and CEO of the global snacking powerhouse Mondelēz International, discuss leadership in turbulent times. And Rosenfeld certainly offers a wise perspective on change: it was under her leadership that Mondelēz was launched as a snack spin-off of Kraft Foods, establishing itself as a world leader in chocolate, biscuits, gum, candy, and more. But it […]

Google AdWords Introduces ‘Call Only’ Campaigns and Ability to Include Call Data in Interface

Wednesday, February 25th, 2015 by
'call only' campaigns
In Google’s most recent nod to the importance of mobile marketing they’ve introduced a new campaign type for AdWords users – the ‘Call-Only’ campaign. The ‘Call-Only’ campaign feature is geared towards mobile-centric marketers who know that generating call conversions and leads from mobile users is much easier than generating web form submissions. In fact, 70% of mobile searchers call a business directly from search results (Google). The Call-Only campaign type […]

3 Things You Must Understand About Mobile Marketing Today

Tuesday, February 24th, 2015 by
mobile marketing
We recently wrote about digital ad benchmarks and what they reveal about mobile vs. desktop conversions. There’s a lot to keep up with in regards to mobile in a marketing landscape changing as quickly as this one, but businesses who are seeing the most success in their embrace of mobile marketing understand these 3 things, and if you don’t want to get left in the dust, you must also. #1) […]

Callers Are Ready to Convert, Make Sure You’re Ready to Talk

Monday, February 23rd, 2015 by
business
Do you have an efficient process in place to connect callers with the right agent right away? If the answer is “no,” then it’s about time. But why does speed matter? Leads contacted within the first hour of a query are 60 times more likely to convert than companies that wait 24 hours or longer (HBR). To establish this speed within your business, it’s not only important to make sure mobile callers […]

Mardi Gras Comes to the Windy City: Beads + Brews with Ifbyphone and Built In Chicago

Friday, February 20th, 2015 by
Ifbyphone
Last night we partied Mardi Gras style, hosting 150 people at our headquarters in Chicago’s Loop for Built In Chicago’s monthly Built In Brews event. Built In Brews is hosted by a different high-growth tech company in Chicago every month, and we were excited to offer a space where the best and brightest in the Windy’s City’s tech scene could come to schmooze and booze. But not only the talent […]

Tracking Mobile Call Conversions from Google Call Extensions

Thursday, February 19th, 2015 by
mobile call extensions
With the growth of mobile website traffic and the explosion of smartphone adoption worldwide, it’s more important than ever to understand the behavior mobile users exhibit when engaging with your business. And when searching on a mobile device, consumers often prefer to connect with a company by calling rather than filling out a web form. As a result, the number of phone calls stemming from mobile search is exploding. So […]

Let’s Get Personal: Customizing the Call Experience for the Consumer

Wednesday, February 18th, 2015 by
Unique-Light-Bulb
Marketing has become extremely personal. Through vast amounts of data collection, marketers are able to tailor more interactions around the specific consumer. Promotional emails are addressed with my first name, web content is served to me based on what a company already knows about me, and display advertising seems to reflect my entire life story. And the best part about personalization? Consumers love it. 74% of online consumers get frustrated […]

These Customer Service Quotes Will Inspire You to Change Your Service Philosophy

Tuesday, February 17th, 2015 by
salesforce ifbyphone customer service
In marketing, you see a lot of listicles that don’t live up to the adjectives in their titles. But when we saw Salesforce Canada’s post, 30 Inspiring Customer Service Quotes and 4 Key Tenets to Live By, we clicked. Salesforce is known for great content, and besides, who doesn’t hope to be inspired? Customer service alone is something that we’re passionate about—as evidenced by our recent G2 Crowd: Best of […]

3 Avenues to Content Segmentation Success

Monday, February 16th, 2015 by
content
We recently highlighted content curation as one of five ways you can reboot your content strategy this year. I’m back to dig a little deeper and demonstrate why it’s important to segment your content as part of your curation strategy. Segmentation not only helps you get a better idea of how to repurpose content, but also how you can use different voices within your organization to reach different audiences. “Flagship” […]

Discover CEO: “Everything Is Moving to the Phone”

Friday, February 13th, 2015 by
Discover
At yesterday’s Executives’ Club of Chicago’s Global Leaders Luncheon, Discover Financial Services Chairman and CEO David Nelms said six words that should light a fire under any business that has been slow to adopt a mobile strategy: “Everything is moving to the phone. Citing younger demographics’ preference for digital banking over physical branches, as well as the sharp focus that is beginning to be placed on elevating the customer experience, […]

Make Your Landing Pages Work Smarter For Your Business

Thursday, February 12th, 2015 by
smartphone
Here’s a scenario: You’ve been using landing pages for quite some time and they’ve been a good source of gathering contact information from leads or for driving traffic to your main site. And it’s often more relevant and effective than sending potential customers to your homepage. But what remains elusive is a deeper understanding of the behavior and path those visitors took through your site. What businesses need are tools […]

5 Famous Movie Quotes that Prove VBMA is the Perfect Valentine

Wednesday, February 11th, 2015 by
ifbyphone customer
It’s almost Valentine’s Day, but showing your customers love should be a year-round activity. That being said, February 14th is when we are reminded of the way love should be, and all the cheesy romance movies that come on this time of year set a great example. But this year, if you want to give your customers a great Valentine’s Day gift, give them voice-based marketing automation (VBMA). All the […]
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