Voice-Based Marketing Automation Blog

How Your Call Center Drives Marketing And Sales

Over at Mashable, Jeff Valentine recently wrote a rebuttal to the claim that mobile phone applications are spelling the end of call centers. But mobile apps, while no doubt a useful and growing part of any sales and marketing strategy, still don’t have the …

Are Your Customers Friends or Enemies?

Tom Watson, the founder of IBM, is quoted as saying, “If you don’t genuinely like your customers, chances are they won’t buy.”

In any technology business, particularly businesses servicing non-technical customers, it is tempting to assume “user error” anytime a customer calls your support line. …

The Modern Marvel Of Marketing Automation: A Technology Process Evolves

Space trips, rap stars and huge stacks of money.

These might read like the answers to “What tops every 10 year-old’s wish list?” but they’re actually units used to quantify modern-day marketing automation spend. In a new infographic on the evolution of marketing automation (via …

On Mother’s Day, Call Your Mom (You Might Learn Something)

Mothers, those indispensable fountains of wisdom and life. Whether you call (a voice broadcast doesn’t count in this case) or send flowers, take a minute to remember your mom and all the things she taught you.

Ifbyphone’s VP of Marketing Jason Ferrara got a jump …

Customer Spotlight: Pacific54

We love when customers enhance their business in new and exciting ways with help from the Ifbyphone platform. That’s why today we’re shining light on SEO experts Pacific54. As a leading online marketing company, Pacific54 knows the importance of staying on top of a constantly …

“Take Me to Your Leader…of Voice-Based Marketing Automation.”

These days, when you’re looking for answers, you go to the Internet. The Web is like a galaxy—a seemingly endless superhighway filled with travelers from all over the world. Individuals and businesses alike are users: when you have a question, you don’t go to the …

Mistakes, Misconceptions And Social Media

New entrepreneurs, here are some words from the wise:

“There is no magic.”

Tough but true. For marketing entrepreneurs, social media is treated often like golden goose when it’s really more of a black box. Marketers hope with just a few updates a video goes …

Getting Your Business On The Right (Call) Track

If you use Twitter, you’re probably familiar with three possible feelings that stem from an out-of-left-field “new follow:”

1. Vague flattery
2. Utter confusion
3. Plain ol’ creepiness

After all, there’s no way (yet, at least) to capture information on the people who hit your “Follow” button. …

Insights from IBM’s Global CMO Study

The Chicago Business Marketing Association hosted a great event this morning. Karstin Bodell, Vice President General Business Marketing at IBM, shared the results of a recent CMO study conducted by her firm. The report is based on over 1,700 discussions with Chief …

Thoughts On Siri, Voice-Typing And The Newest iPad

It’s release day for the newest iPad, and now that excited buyers have strained Apple’s servers with pre-orders, shoppers are queuing up at retails outlets around the country. A few of the more buzzed-about changes for the third generation of Apple’s tablet device:

• The quad-core
…

Ifbyphone Voice-Based Marketing Automation App Release Notes

Each month, we update Ifbyphone with enhancements, new features and user feedback to make the platform more flexible and user-friendly for you. Read the Ifbyphone Release Notes to stay current on the newest enhancements and most exciting features as they’re rolled out. 

You can also …

For Effective Marketing Automation, You Need More Than Just Software

I wanted to share this short video about marketing automation (via Marketing Automation Software) on our blog because it’s exactly right in its message: marketing automation technology supports a demand generation strategy and a lead management process.

Buying technology doesn’t mean you suddenly …