Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Feature Friday: Choosing Your Broadcast Type

Friday, January 23rd, 2015 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Voice broadcasts are one of our most used applications, and for good reason. Calling […]

The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue

Thursday, January 22nd, 2015 by
tumblr_static_tumblr_static_bxbng5tfvvw4ksw048gk040oo_1280
Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. If the company who created that commercial is (very) lucky, it becomes “household:” a theme, image, or concept that everyone understands and relates to. It’s more than going viral, as viral videos or memes on the Internet are often a flash in the pan and fade until the next big […]

Top 5 Display Advertising Challenges With Tips on How to Improve Results

Wednesday, January 21st, 2015 by
digital display advertising
We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve successful results. To make your campaigns effective you need to face challenges head on with research, time, and effort. […]

A Few Reasons Why Voice is Vital to Your Call Analytics

Tuesday, January 20th, 2015 by
phone call
If your business drives a lot of phone leads, it’s likely you’ve wondered what exactly happens on the calls and how it impacts your business. The more inbound calls you get, the more opportunity you have to drive sales and revenue, and the more valuable these calls become. But what happens when they don’t convert, and you have no insight into why? How do you know if your customers are […]

12 Stats That Prove Mobile is Making Voice More Important Than Ever

Monday, January 19th, 2015 by
Mobile-Search-at-Work
The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. The rise of mobile sets up an enormous opportunity for marketers, and the best way to take advantage of it is by having a voice automation solution to help you capture and optimize all of […]

Don’t Be Fooled by These 3 Content Marketing Myths

Friday, January 16th, 2015 by
content marketing myths
While there are numerous examples of quality content, and no shortage of experts in content marketing with insights to share, there’s also a lot of bad advice floating around out there on what qualifies as good content strategy. We want to make sure you don’t listen to that bad advice, so here are a few mistakes to avoid when it comes to your content production. Content Must Go Viral in […]

12 Ways to Get Your Sales Team’s Phones Ringing

Thursday, January 15th, 2015 by
sales-phone-ifbyphone
Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. But all the numbers show that while digital is as hot as ever, mobile is the channel where marketers can’t afford to be behind the times. After all, mobile search is expected to surpass desktop search this very year, and 56% of mobile searches trigger a phone call to a business […]

The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps

Wednesday, January 14th, 2015 by
trade show ROI ifbyphone
The holidays are behind us and 2015 is here! Budgets have been trimmed, plans are in place, and event season is in full swing! With over 1,600 trade shows and conventions taking place each year in North America, it can be difficult to determine which shows to attend. Trade shows and conventions offer businesses a unique opportunity to generate leads, meet new customers, and build relations with existing accounts. To […]

Automatically Capture Data on Every Inbound and Outbound Call in Your CRM Platform

Tuesday, January 13th, 2015 by
phone-and-keyboard
Automation has taken many steps towards reducing the overwhelming amount of data that is usually entered into a CRM system. Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. Email automation providers, such as Yesware, can automatically save each email to Salesforce ensuring that no emails are lost. The more things that can be automatically logged in your CRM, the […]

5 Ways to Reboot Your Content Strategy in 2015

Monday, January 12th, 2015 by
businessman writing
2015 is a new year, which means content marketers have the opportunity to start fresh with their content strategies. In fact, 50% of marketers say they have a content strategy but it is not documented, and as we create more content this year (69% are doing so), there’s no better time to refresh our strategies. Below are 5 ways marketers can reboot their content strategy in 2015. Hint: an overarching […]

Feature Friday: User Model

Friday, January 9th, 2015 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Ifbyphone accounts often have a team of people using the account, rather than just a […]

3 Stats You Need to Know to Provide Stellar Customer Service

Thursday, January 8th, 2015 by
Recently we created an infographic that illustrated the increasing frustration of customers across all industries with the level of customer service they receive. We’ll include the infographic below, but we wanted to highlight three stats that matter for businesses of all kinds to help guide you in your quest to stellar customer service. 71% of visitors expect help within 5 minutes when making a purchase online. Yes, it’s true: speed […]
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