Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

9 Stats That Will Change Your Mind About Email Marketing

Thursday, August 28th, 2014 by
email-marketing
Email marketing doesn’t have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its relevance, email marketing is still the preferred channel for generating high-value leads (State of Marketing Measurement Survey Report 2014). Email marketing isn’t going anywhere, and here’s why: Worldwide, there were 3.6 billion email accounts in 2013. By 2016, that number will reach 4.3 billion […]

One Tool for Better Data: How Clickstream Reporting Improves Your Marketing

Wednesday, August 27th, 2014 by
clickstream reporting
As more and more businesses realize the power of phone calls when it comes to lead generation, they’re also scrambling to find ways to better track the activity of the leads that come in. The rise of clicks and calls on mobile devices is one driving factor that is causing marketers to look about them for tools that can help track that activity. Customers’ trajectories have changed: they are researching […]

Best Practices and Tools for Retargeting Campaigns in the B2B Space

Tuesday, August 26th, 2014 by
Remarketing/Retargeting
Did you know that 98% of visitors leave your site before converting? With the staggering number of visitors who just don’t convert, it’s important that you find ways to capture their attention wherever possible. Retargeting (also referred to as remarketing) makes that easy – after a visitor leaves your website without converting, you can show them targeted display ads about the product, service, or content they viewed as they continue […]

Employment: One Piece of a Disruptive Business Model

Monday, August 25th, 2014 by
disruptive business
If you’re a growing business in Chicago, then you know firsthand how much is going on for thriving, innovative companies—especially if you’re in the tech field. As companies of all sizes seek to disrupt their industries with new thinking, uprooting the ways we think about doing business, it becomes ever more important to consider all aspects of what it means to be a disruptive business. Last week we had the […]

Feature Friday: Configuring a Phone Number

Friday, August 22nd, 2014 by
feature friday
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect.  After all, we strive to be the easiest company you’ll work with! You’re using Ifbyphone because you like to be the one in control.  You don’t want […]

Why Google+ Is Even More Relevant to Content Marketers

Thursday, August 21st, 2014 by
Google Plus
Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. Now, just a few short weeks later, they’ve already brought the author photos back, but only for authors who post their content to their own Google+ page, not external sites. What does this mean? Well, first it means that authorship photos are not actually dead. If you want your picture to […]

Marketing Challenges Faced by Agencies and How to Solve Them with VBMA

Wednesday, August 20th, 2014 by
Agency technology
Proving your value to clients always is at the top of the list for marketing agencies, and there are many powerful tools for tracking your lead generation efforts. Tools like Google’s Universal Analytics are great for tracking web leads, or Salesforce’s CRM platform that can track how these leads progress through the sales funnel, and lastly, optimization platforms like Optimizely that can help you drive more leads from your website. […]

Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!

Tuesday, August 19th, 2014 by
Screen Shot 2014-08-19 at 11.42.08 AM
Every year, the Illinois Technology Association hosts their annual CityLIGHTS Awards, celebrating the brightest in Chicago tech. The goal is to connect technology executives, entrepreneurs, corporate executives, and investors while also highlighting the technology and milestones of the last year. There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process […]

Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool

Monday, August 18th, 2014 by
google-adwords
Today Google announced Website Call Conversions a new tool that will enable AdWords advertisers to use Google forwarding numbers to track call conversions that come after a user visits a web site from a Google paid search ad. Previously Google only tracked web form conversions and calls that came directly from mobile search ads. Having a company like Google provide this service further validates what our thousands of active customers […]

Why Your Business Should Be Customer Obsessed

Monday, August 18th, 2014 by
customer obsession
It’s a crazy time to be a marketer. Like any field, things change quickly with the introduction of new data and technology, but that’s what makes being in marketing so exciting right now: data and technology are at the center of many of the changes taking place, and as marketers we’re always running to stay abreast of them. But in the swell of new trends, there is one thing we […]

Chicago Startups: We Stick Together

Friday, August 15th, 2014 by
StartupInstitute2
Working at a technology company in Chicago whose company culture focuses heavily on our employees, I often blog about tech startups and the challenges they face, particularly the challenge of recruiting top tech talent. Programs in Chicago like Anyone Can Learn to Code seek to create a pipeline for that talent, and now we’ve discovered another Chicago program with big goals for providing major value to the startup environment. The […]

The Worst Thing You Can Do as a Content Marketer

Thursday, August 14th, 2014 by
content marketing wrong way sign
The answer to the question, “What is the worst thing you can do as a content marketer?” seems pretty straightforward: Don’t write bad content. Bad content can equal content whose quality is poor, but it can also mean content that is just wrong for your audience. Poor quality content can be easy to spot, it can be a badly written eBook, a poorly scripted and produced video, or an infographic […]
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