Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns

Wednesday, January 28th, 2015 by
Business people
How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure. Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. So it’s critical to get credit for every lead you generate. Marketing agencies understand lead attribution […]

The Top 5 Questions Sales People Get About Call Tracking

Tuesday, January 27th, 2015 by
In today’s mobile-dominated world, many businesses have finally begun to understand the importance of tracking phone calls, as well as which sources are driving these calls into their organization. Recent studies and statistics (such as the fact that 6% to 8% of mobile users are more likely to click on PPC ads that contain phone numbers; or the fact that inbound calls are worth 500% to 1000% more in revenue […]

How to Create Stellar Video Content for Marketing in 2015

Monday, January 26th, 2015 by
Video Content Marketing
In 2017 video will account for 69% of all consumer Internet traffic (Cisco). Content marketing via video is growing rapidly and having a video content marketing strategy is necessary. According to DigitalSherpa, videos help to increase people’s understanding of your product or service by up to 74%. Video is not only growing – it’s effective. Below is a list of everything your marketing team needs to create stellar video content […]

Feature Friday: Choosing Your Broadcast Type

Friday, January 23rd, 2015 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Voice broadcasts are one of our most used applications, and for good reason. Calling […]

The Biggest Thing Jake from State Farm Taught Me: Phone Calls Drive Revenue

Thursday, January 22nd, 2015 by
Every now and then there’s a commercial that captures the public’s attention and inserts itself into mainstream thought and humor. If the company who created that commercial is (very) lucky, it becomes “household:” a theme, image, or concept that everyone understands and relates to. It’s more than going viral, as viral videos or memes on the Internet are often a flash in the pan and fade until the next big […]

Top 5 Display Advertising Challenges With Tips on How to Improve Results

Wednesday, January 21st, 2015 by
digital display advertising
We do a lot of display advertising here at Ifbyphone and through my work on all of our campaigns I’ve faced many challenges in controlling campaigns to achieve positive results. The most important takeaway I can share with you is that display advertising takes a lot of due diligence to achieve successful results. To make your campaigns effective you need to face challenges head on with research, time, and effort. […]

A Few Reasons Why Voice is Vital to Your Call Analytics

Tuesday, January 20th, 2015 by
phone call
If your business drives a lot of phone leads, it’s likely you’ve wondered what exactly happens on the calls and how it impacts your business. The more inbound calls you get, the more opportunity you have to drive sales and revenue, and the more valuable these calls become. But what happens when they don’t convert, and you have no insight into why? How do you know if your customers are […]

12 Stats That Prove Mobile is Making Voice More Important Than Ever

Monday, January 19th, 2015 by
The results of the explosive growth of mobile phones can be seen in almost every aspect of business. Smartphones have helped to reestablish phone calls as the most effective channel for generating leads and revenue. The rise of mobile sets up an enormous opportunity for marketers, and the best way to take advantage of it is by having a voice automation solution to help you capture and optimize all of […]

Don’t Be Fooled by These 3 Content Marketing Myths

Friday, January 16th, 2015 by
content marketing myths
While there are numerous examples of quality content, and no shortage of experts in content marketing with insights to share, there’s also a lot of bad advice floating around out there on what qualifies as good content strategy. We want to make sure you don’t listen to that bad advice, so here are a few mistakes to avoid when it comes to your content production. Content Must Go Viral in […]

12 Ways to Get Your Sales Team’s Phones Ringing

Thursday, January 15th, 2015 by
Today’s digital marketing environment has many marketers mistakenly believing that all the most valuable interactions with buyers happen online. But all the numbers show that while digital is as hot as ever, mobile is the channel where marketers can’t afford to be behind the times. After all, mobile search is expected to surpass desktop search this very year, and 56% of mobile searches trigger a phone call to a business […]

The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps

Wednesday, January 14th, 2015 by
trade show ROI ifbyphone
The holidays are behind us and 2015 is here! Budgets have been trimmed, plans are in place, and event season is in full swing! With over 1,600 trade shows and conventions taking place each year in North America, it can be difficult to determine which shows to attend. Trade shows and conventions offer businesses a unique opportunity to generate leads, meet new customers, and build relations with existing accounts. To […]

Automatically Capture Data on Every Inbound and Outbound Call in Your CRM Platform

Tuesday, January 13th, 2015 by
Automation has taken many steps towards reducing the overwhelming amount of data that is usually entered into a CRM system. Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. Email automation providers, such as Yesware, can automatically save each email to Salesforce ensuring that no emails are lost. The more things that can be automatically logged in your CRM, the […]
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