Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Top 8 Reasons You Need to Include Call Analytics in Your Reporting

Friday, November 21st, 2014 by
call data
Marketing is all about the numbers: everything needs to be quantifiable. Today’s CMOs are fighting harder than ever to prove their worth, and are doing so by showing how marketing campaigns are translating into revenue. This means that every lead needs to be accounted for and the sources of the highest-quality leads should receive more of the budget. Knowing where your best leads come from creates an enormous advantage for […]

Google’s New Mobile-Friendly Label and the Impact of Mobile on Search

Thursday, November 20th, 2014 by
mobile-optimized-world
Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. Recently, Google has taken it one step further by including mobile-friendly labels alongside search results of websites offering a good mobile experience. Websites that earn the mobile-friendly label will have additional text in the organic search result reading “Mobile-friendly” (see screen shot below). The new labeling system from Google is another attempt at […]

4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday

Wednesday, November 19th, 2014 by
cyber monday tips
Everyone knows that Black Friday is one of the biggest shopping days of the year, and e-commerce and retail marketers plan all year long to get ready for the influx of shoppers, hoping to maximize profits. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. Cyber Monday has become an extremely popular digital alternative for shoppers who are ready to begin their holiday shopping […]

Use Content Marketing to Tell Your Story, Not Sell Your Story

Tuesday, November 18th, 2014 by
content marketing
Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. Crestodina discussed a number of advanced tactics to help content marketers understand how they can optimize their content to drive traffic and conversions online. […]

5 Pieces of Advice for Entrepreneurs…by Entrepreneurs

Monday, November 17th, 2014 by
entrepreneurs
We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for. Between Built In Chicago, Anyone Can Learn to Code, and 1871—just to name a few—the Windy City proves over and over again that it is a place where businesses (and ideas) come to thrive. On Friday, we attended Elevate, an event designed for and by individuals who are passionate about startups. Hosted by Entrepreneurs […]

Feature Friday: Ifbyphone’s Support Community!

Friday, November 14th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Making a change within your Ifbyphone account is simple and usually only a few […]

Infographic: How Smartphones Have Transformed Retail

Thursday, November 13th, 2014 by
Screen Shot 2014-11-13 at 10.24.04 AM
There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop? According to the stats in our brand new infographic, smartphones erase the line between online and offline, connecting customers to businesses in ways that mean exciting things for a future of mobile-friendly commerce. Check out the infographic below, and if you want more stats, be sure to download the accompanying info-packed […]

Optimize Your Email Performance with A/B Testing

Wednesday, November 12th, 2014 by
email-marketing
Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. And why wouldn’t you A/B test everything? A lot of marketing technologies these days have A/B test functionality built right into the software. This makes it easy to A/B test most marketing channels, and there are other great A/B test tools out there […]

What Defines a Qualified Phone Lead and Where Should It Go?

Tuesday, November 11th, 2014 by
phone leads
Studies show that phone calls are the most valuable type of lead, converting to revenue far more frequently than web and other leads. And it makes sense: inbound phone leads tend to come from people further along in the buying process. They have specific questions they need answered to make their decision and engaging with the right sales rep right away can make or break the sale. But at the […]

It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold

Monday, November 10th, 2014 by
cold-leads
The weather here in Chicago has definitely taken a turn for the worse. But just because it’s getting cold outside doesn’t mean you should let your leads go cold. You know how it is: lead databases often get bogged down by countless leads that have seemingly been there since the beginning of time. These leads get the occasional newsletter or company update, but for the most part do not engage […]

Redefining “Work”: A Few Words About Uncubed

Friday, November 7th, 2014 by
uncubed ifbyphone
Ifbyphone is at Uncubed in Chicago today, the event that connects creators in tech, design, and business, and prides itself on hosting a conference that’s as fun as it is forward thinking. We won’t spend a lot of time yapping—we want to get back to Uncubed, where everyone is busy having drinks and snacks and lounging around with other movers and shakers who have their eyes on the same ball: […]

The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate

Thursday, November 6th, 2014 by
data analysis
Click-through rate (CTR) remains the most common metric being used today for measuring digital advertising. However as mobile advertising continues to grow, marketers need to beware that they aren’t optimizing campaigns for the wrong metric. In a recent study, xAd analyzed 80 mobile campaigns in order to determine what the best measures of mobile campaign performance are. The results were powerful, reminding us that mobile is not the same platform […]
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