At Ifbyphone, we eat our own dog food. We use our own products not just so that we can test, tweak, and improve them for you, but because they actually save us time and money while enabling us to provide you with better customer service.

Yesterday, Sandra Niehaus from Closed-Loop-Marketing wrote up a case study on SearchEngineLand.com about landing page conversion optimization. The case study describes how we successfully redesigned our website’s landing pages and measured the results using our Call Tracking applications: Call Tracking Numbers, Dynamic Numbers, Google Analytics Integration and Click-to-Call.

I highly recommend reading the landing page conversion case study. If you’re interested in measuring the success of your marketing efforts, give us a call.