Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

4 Tips to Make the Most of Your Bid Management Tool

Wednesday, December 31st, 2014 by
PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing. Many companies—particularly agencies or businesses that advertise on many search engines and ad platforms —opt to use bid management tools such as Kenshoo, Marin, DoubleClick, and Acquisio to help handle the day-to-day management of their campaigns. Bid management tools can be […]

How Businesses Can Benefit From Virtual Events

Tuesday, December 30th, 2014 by
Wondering if you should allocate marketing dollars in 2015 for virtual trade shows? Trade shows are an effective way of getting your brand out there and have become a necessary part of doing business. However, for some businesses, limitations with traditional trade shows are that they require a substantial budget and a significant amount of time. For small and medium size companies traditional trade shows can be difficult due to […]

Ifbyphone’s Top 14 Blogs of 2014

Friday, December 26th, 2014 by
Like any good team, every year (and every month, and every week…) we analyze our content to see what is performing best so we can give our audience more of what they want. As we begin to plan our content strategy for 2015, we rounded up our top 14 blogs of 2014 and put them together for you here. The best of 2014, in one blog post! 1.) 4 Things Winnie the […]

Why You Should Be Interested In Multi-Location Call Tracking

Wednesday, December 24th, 2014 by
Your website is important. Maybe that’s an obvious statement, but it’s true nonetheless. This next one might not be quite as obvious yet: your mobile website is even more important. We know smartphone users continue to grow (the U.S. alone will top 200 million by 2017), but we are only recently seeing how much advertisers are recognizing this growth. They are putting their money where consumers are: in mobile search. […]

Ifbyphone’s New Winter 2014 Release Provides Call Analytics and Automation for Every Stage of the Customer Journey

Wednesday, December 17th, 2014 by
Today Ifbyphone announced the availability of the Winter 2014 Release of our Voice360™ solution. The release includes exciting new functionality that enables marketing, sales, and support teams to optimize the value of the sales and support calls that play such a critical role in the customer journey. Highlights from the Winter 2014 release include: A completely redesigned SourceTrak interface that modernizes and simplifies call analytics Support for cross-domain/sub-domain and multi-location […]

6 Steps to Improving Your Visual Marketing, with Guy Kawasaki

Friday, December 12th, 2014 by
Yesterday we joined Hubspot’s exclusive webinar, The Art of Visual Marketing, to hear experts Guy Kawasaki and Peg Fitzpatrick offer their tips for turning visual marketing—combined with social media—into a definitive asset for businesses. Kawasaki’s 1.4 million Twitter followers speak to his expertise on the subject, so we thought we’d round up some of his tips here, along with a few of our own. 1. Create or Curate Great Content […]

Ifbyphone’s Own Analysis of Search Marketing Leads Captured by Web Forms vs. Inbound Calls

Thursday, December 11th, 2014 by
Attribution is the heart and soul of marketing analytics. Being able to determine which leads, opportunities, and revenue come from your marketing efforts is crucial. Search marketing now accounts for 49% of digital marketing budgets (MarketingProfs), and being able to prove the ROI driven by those online sources is the only way to keep that budget growing. For many marketers, web forms are the primary way to capture online leads. […]

Phone Leads: A Source of Missing ROI Data for Marketing Event Planners

Tuesday, December 9th, 2014 by
For most companies, trade shows are one of the most important marketing programs they run. Beyond being a potentially excellent source for lead generation, many companies use trade shows as an opportunity to not only meet with current customers, but also advance their brand. But as any marketing event planner knows, exhibiting at events and sponsoring programs at shows can be very expensive. According to IDC, companies spend about 19.6% […]

A Beacon for the Future of Mobile Marketing

Wednesday, December 3rd, 2014 by
Maybe you’ve already heard of beacons, but if you haven’t we’re here to get you up to speed and help navigate this new technology. Since it is estimated that the demand for beacons is going to drive a 60 million-unit market by 2019, their potential for the future of location-based marketing warrants some attention from marketers. In a very literal sense, beacons have historically served to help guide people to […]

The 5 E-Commerce Mistakes That Could Be Killing Your Sales

Tuesday, December 2nd, 2014 by
With 71% of shoppers believing that they will get a better deal online than in stores, and with mobile e-commerce up 35% compared to last year for the first quarter of 2014, it is more important than ever for businesses in all verticals to do everything they can with their online presence to ensure the best possible sales outcomes. To help, we have outlined the 5 e-commerce mistakes you might […]
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How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns

Wednesday, November 26th, 2014 by
With so many different analytics platforms being used by marketers, it’s hard to get a complete picture of your marketing results. Many marketers use different platforms for tracking SEM marketing, content marketing, events, social, email, etc. The issue with most of these platforms is they don’t give great insight into what happens after a lead interacts with your marketing. For example, Google AdWords gives you analytics on click conversions, but […]

The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)

Tuesday, November 25th, 2014 by
Mobile click-to-call is getting a lot of attention lately. Since Google published its study on the role of the click-to-call in the path to purchase, marketers everywhere are finally having the epiphany: “Calls are important, and customers want to call. Wow!” (And marketers can’t afford to ignore call conversions: 25% of searches take place on mobile devices in 2013 – with mobile search expected to surpass desktop search in 2015 […]
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