Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

Optimize Your Email Performance with A/B Testing

Wednesday, November 12th, 2014 by
Most marketers are accustomed to the ritual of the A/B test. So much of today’s marketing is driven by data that there’s almost nothing that goes untested. And why wouldn’t you A/B test everything? A lot of marketing technologies these days have A/B test functionality built right into the software. This makes it easy to A/B test most marketing channels, and there are other great A/B test tools out there […]

What Defines a Qualified Phone Lead and Where Should It Go?

Tuesday, November 11th, 2014 by
Studies show that phone calls are the most valuable type of lead, converting to revenue far more frequently than web and other leads. And it makes sense: inbound phone leads tend to come from people further along in the buying process. They have specific questions they need answered to make their decision and engaging with the right sales rep right away can make or break the sale. But at the […]

It May be Getting Cold Outside, but You Can’t Let Your Leads Go Cold

Monday, November 10th, 2014 by
The weather here in Chicago has definitely taken a turn for the worse. But just because it’s getting cold outside doesn’t mean you should let your leads go cold. You know how it is: lead databases often get bogged down by countless leads that have seemingly been there since the beginning of time. These leads get the occasional newsletter or company update, but for the most part do not engage […]

The Dangers of Optimizing Mobile Display Ad Campaigns by Click-Through Rate

Thursday, November 6th, 2014 by
Click-through rate (CTR) remains the most common metric being used today for measuring digital advertising. However as mobile advertising continues to grow, marketers need to beware that they aren’t optimizing campaigns for the wrong metric. In a recent study, xAd analyzed 80 mobile campaigns in order to determine what the best measures of mobile campaign performance are. The results were powerful, reminding us that mobile is not the same platform […]

Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged

Tuesday, November 4th, 2014 by
Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics include open rates and click rates. These define whether a member of your email list is interacting with your mailing or ignoring […]

Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It

Wednesday, October 29th, 2014 by
Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls. Yet marketers are now also finding that creating effective campaigns and web content that drive high volumes of phone leads may not be enough […]

Boo! Stop Scaring Your Customers Away with Bad Customer Service

Monday, October 27th, 2014 by
This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The last thing you want to do is scare your customers, no matter what time of the year it is, but the unfortunate truth is that many of us are doing things that are giving our customers nightmares and scaring them […]

5 Crucial Things CMOs Need to Know from the IBM CMO Study

Tuesday, October 21st, 2014 by
Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised […]

Understanding How to Engage a Growing Anti-Advertising Audience

Monday, October 20th, 2014 by
We recently learned all about message delivery in the age of anti-advertising while attending a Business Marketing Association of Chicago Marketing Innovators luncheon where Neal Campbell, EVP and CMO, and Lauren McCadney, Digital Engagement and Social Media Director, from CDW spoke to us about what it’s going to take for marketers to connect with our customers. In this new era, customers actively tune out our messaging and have a number […]

Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising

Tuesday, October 14th, 2014 by
In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. But last week, EVP and CMO of CDW, Neal Campbell, sat on a panel with BMA Chicago and asserted that the task CMOs are faced with is more than a little tweaking here and there. In the age of anti-advertising—an age where 90% of consumers don’t […]

10 Stats About Mobile That Will Make You Think Twice About Your Marketing

Monday, October 13th, 2014 by
Smart marketers have known for quite some time what the rest of the world is just figuring out. Those smart marketers were quietly putting trackable phone numbers on their ads and webpages; they were including click-to-calls in their PPC ads and on their landing pages. But now—thanks to a myriad of studies proving once and for all that customers still want to “talk”—the word is out, and everyone else is […]

Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It

Thursday, October 9th, 2014 by
It is no secret that healthcare has made a migration towards the Internet. Between the abundance of online information and higher insurance rates, hospital Between the abundance of online information and higher insurance rates, hospital revenue growth has been on the decline. In fact, 2013 revenue growth dropped to 3.9% from the previous years growth of 5.1% (Moody’s Investor Services). This has left hospitals and other healthcare providers scrambling to […]
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