Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Archive for Call Tracking Posts

4 Tips That Will Take Your Customer Satisfaction from “Like” to “Love”

Thursday, February 14th, 2013 by
When it comes to showing your customers and prospects love, every day should be Valentine’s Day. Sometimes it’s the little things that can make a customer feel neglected, but it’s also the little things you can do to make them feel loved. When it comes to customer satisfaction, you can think back to your courting days for your strategy. How did you woo your valentine? If you need some help, […]

10 Industry Benchmarks for Your Call Tracking Conversion Rate

Wednesday, February 6th, 2013 by
Whether you’re a marketing guru who knows all about call tracking, a small business owner just beginning to implement measurement tools, or a casual techie who doesn’t know a thing about any of the above, you probably recognize the importance of benchmarking performance. When you’re studying your success, it’s critical that you understand the value of your initiatives; and often, finding an industry benchmark to compare yourself to is a […]

Close More Sales by Integrating Caller Data with Your CRM and Google PPC Ads

Tuesday, December 11th, 2012 by
Ifbyphone’s SourceTrak Integrates Your CRM System with Google and LinkedIn PPC Ads My grandfather was a farmer. As the CEO of his own family’s business, he made decisions that had a direct impact on his family’s well-being. I spent many weekend days with my grandparents so I was with him often when he worked. In particular, I remember trips to a business that sold him seed and fertilizer. Not a […]

Social Media Ads Are Everywhere. Now What?

Friday, May 25th, 2012 by
Acclaimed marketing consultant Mark Schaefer recently observed how social media advertising is changing the fortunes–or at least the hopes–of businesses competing in the era of Facebook, LinkedIn and Twitter. On his popular business blog {Grow}, Schaefer noted: “I find that nearly every company is pinning its monetization hopes on one thing — advertising.  I began to wonder … where is all this advertising going to go? Where will come from? And how […]

Let’s be honest: do you know where your leads come from?

Wednesday, February 8th, 2012 by
One of the things I love about the real estate industry is that it’s all about marketing–the four Ps are fantastically relevant in this trade. And still, just like every other industry in the world, there’s plenty of room to improve; no one has it completely nailed. (If you aren’t in real estate, don’t click away just yet–I am talking about marketing in general, not just real estate. You’ll see.) […]

5 Tips for Marketing Luxury Items

Thursday, November 17th, 2011 by
Jo Ellen Nash of Royal Shell Real Estate and Aaron Wheeler of Oakville Properties gave a great presentation at the NAR Annual Convention last weekend on high-end property marketing techniques.  One of the things I love about real estate marketing is the lessons are transferrable to so many industries – automotive, B2B services, home design, home services – really anything that involves an expensive, infrequent or complex purchase. A lot […]

20 Call Tracking Software Resources

Monday, November 14th, 2011 by
Looking for more information about call tracking software? Here are 20 of our favorite Call Tracking resources, from blog posts, to slide decks, to videos. SearchEngineLand Articles 10 Industry Benchmarks For Your Call Tracking Conversion Rate 18 Considerations To Determine Which Call Tracking Metrics Matter For Your Business 4 Ways PPC Goals Can Affect A Call Tracking Strategy But Wait, There’s More! 3 SEM Lessons From Infomercials & Direct Response […]

I Don’t Want to Talk to Someone Until I Do, and Then I Want to Talk Now: The Importance of Lead Response

Monday, November 7th, 2011 by
This week Ifbyphone is heading to Anaheim, CA for the 2011 Annual REALTORS® Conference and Expo. I’m looking forward to it. Real estate is one of our top industries and “Annual” as its commonly referred to is always a fun and memorable event (this year I get to meet Tony Danza). Getting ready for the conference reminded me of another real estate event I attended last year and an interesting […]

Boost landing page conversion rates with our new partner: Unbounce

Tuesday, September 13th, 2011 by

Want to fill your sales pipeline with more leads? Of course, everyone does! Let us help by introducing you to Unbounce, the fastest and most powerful D.I.Y. landing page platform service for marketers.

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Get a sneak peek at the newest version of SourceTrak

Monday, September 12th, 2011 by

We’re just days away from launching the updated, enhanced version of SourceTrak! The official launch isn’t until late night, Wednesday the 14th, but we like you so much we decided to give you an advance preview of the update—which includes a sharp-looking new interface and enhanced, one-click controls.

 

[Get a glimpse of the next version of SourceTrak]

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8 Free Conversion Optimization Resources

Monday, March 28th, 2011 by

Conversion optimization is one of the most efficient ways to increase lead flow and online sales, and at Ifbyphone we regularly help marketers measure conversion rates where the call-to-action is a phone call.

Top 6 Ways to Optimize Your Advertising Spend

Sunday, January 2nd, 2011 by

It's a new year and as the page is turned on 2010 many businesses are facing the prospect of a new marketing budget. While some companies will be forced to adapt to the reduced availability of funds, it's more important than ever--for all businesses--that the money being spent on advertising is the most effective it can be. Optimizing your advertising spend isn't just about spending less money on advertising: it's about making better use of the money you do spend. With that in mind, here are 6 ways to optimize your advertising spend.

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