Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

The Easy Tool That Helps You Track and Measure Trade Show ROI in 4 Easy Steps

Wednesday, January 14th, 2015 by
trade show ROI ifbyphone
The holidays are behind us and 2015 is here! Budgets have been trimmed, plans are in place, and event season is in full swing! With over 1,600 trade shows and conventions taking place each year in North America, it can be difficult to determine which shows to attend. Trade shows and conventions offer businesses a unique opportunity to generate leads, meet new customers, and build relations with existing accounts. To […]

Automatically Capture Data on Every Inbound and Outbound Call in Your CRM Platform

Tuesday, January 13th, 2015 by
Automation has taken many steps towards reducing the overwhelming amount of data that is usually entered into a CRM system. Marketing automation platforms like Act-On and HubSpot are great at capturing when a prospect interacts with your brand presence. Email automation providers, such as Yesware, can automatically save each email to Salesforce ensuring that no emails are lost. The more things that can be automatically logged in your CRM, the […]

5 Ways to Reboot Your Content Strategy in 2015

Monday, January 12th, 2015 by
businessman writing
2015 is a new year, which means content marketers have the opportunity to start fresh with their content strategies. In fact, 50% of marketers say they have a content strategy but it is not documented, and as we create more content this year (69% are doing so), there’s no better time to refresh our strategies. Below are 5 ways marketers can reboot their content strategy in 2015. Hint: an overarching […]

Feature Friday: User Model

Friday, January 9th, 2015 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Ifbyphone accounts often have a team of people using the account, rather than just a […]

3 Stats You Need to Know to Provide Stellar Customer Service

Thursday, January 8th, 2015 by
Recently we created an infographic that illustrated the increasing frustration of customers across all industries with the level of customer service they receive. We’ll include the infographic below, but we wanted to highlight three stats that matter for businesses of all kinds to help guide you in your quest to stellar customer service. 71% of visitors expect help within 5 minutes when making a purchase online. Yes, it’s true: speed […]

5 Best Practices for Infusing Your Business with a Mobile-First Mentality

Wednesday, January 7th, 2015 by
Your business thrives off people searching and finding your business online. You know it, we know it, and our customers know it because they’re the ones perpetuating this behavior in an increasingly digital age. Our customers now have constant access to information: 91% of people have their mobile devices within arm’s reach 24/7 (Nielsen). More and more businesses are recognizing the need to incorporate a mobile strategy in their marketing […]

Why You Need Paid Search Conversion Tracking for Online and Offline Sources

Tuesday, January 6th, 2015 by
conversion tracking
In 2014 alone, marketers spent 26% more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40% of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year after year, to invest more money into paid search and display – it’s arguably the easiest way to generate conversions and […]

5 Tips for Creating a Killer Call-to-Action

Monday, January 5th, 2015 by
Marketers spend a lot of time focusing on creating awesome content—as they should. After all, statistics show that content remains an integral part to successful marketing campaigns. The same goes for paid search and social media: as marketers, we have a thousand different moving pieces that make up our overall strategy. But sometimes the trickiest part of marketing isn’t the tweeting and the blogging and the bidding—it’s getting your audience […]

15 Business Stats for Starting 2015 Off Strong

Friday, January 2nd, 2015 by
It’s officially 2015, and while you may still be getting back into the swing of things at the office after the holidays, soon it will be time to put the pedal to the metal and get in gear for the New Year. Get into the right frame of mind for all the exciting things the year has in store: here are 15 business stats for 2015 to help you keep your […]

4 Tips to Make the Most of Your Bid Management Tool

Wednesday, December 31st, 2014 by
bid management ifbyphone
PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing. Many companies—particularly agencies or businesses that advertise on many search engines and ad platforms —opt to use bid management tools such as Kenshoo, Marin, DoubleClick, and Acquisio to help handle the day-to-day management of their campaigns. Bid management tools can be […]

How Businesses Can Benefit From Virtual Events

Tuesday, December 30th, 2014 by
Wondering if you should allocate marketing dollars in 2015 for virtual trade shows? Trade shows are an effective way of getting your brand out there and have become a necessary part of doing business. However, for some businesses, limitations with traditional trade shows are that they require a substantial budget and a significant amount of time. For small and medium size companies traditional trade shows can be difficult due to […]

5 Tips for How Sales Organizations Can Benefit from VBMA…from a Sales Manager

Monday, December 29th, 2014 by
sales VBMA
It’s a unique experience as a sales person to actually use the product you sell, but as a sales manager at Ifbyphone, that’s exactly what I do every single day. With the help of our technology, I’ve been able to streamline several aspects of my job and manage my sales reps more effectively—and honestly, that first-hand experience makes our product a lot easier to sell. When you’ve seen for yourself […]
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