Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

The 5 E-Commerce Mistakes That Could Be Killing Your Sales

Tuesday, December 2nd, 2014 by
e-commerce mistakes
With 71% of shoppers believing that they will get a better deal online than in stores, and with mobile e-commerce up 35% compared to last year for the first quarter of 2014, it is more important than ever for businesses in all verticals to do everything they can with their online presence to ensure the best possible sales outcomes. To help, we have outlined the 5 e-commerce mistakes you might […]
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What Yahoo’s BrightRoll and Gemini Mean for Programmatic Advertising and Call Tracking

Monday, December 1st, 2014 by
Programmatic Advertising
Yahoo recently announced its $640 million acquisition of programmatic video advertising platform BrightRoll, predicted to gross over $100 million in revenue next year. Earlier this year, Yahoo also introduced their marketplace for mobile advertising – Gemini – giving advertisers the ability to serve mobile-specific ads through the existing Yahoo Ad Manager. Yahoo’s announcements this year not only signal big changes for the search engine in 2015, they also speak to […]

How to Gain Insight on Conversion Metrics that Matter with Salesforce Campaigns

Wednesday, November 26th, 2014 by
campaign-image
With so many different analytics platforms being used by marketers, it’s hard to get a complete picture of your marketing results. Many marketers use different platforms for tracking SEM marketing, content marketing, events, social, email, etc. The issue with most of these platforms is they don’t give great insight into what happens after a lead interacts with your marketing. For example, Google AdWords gives you analytics on click conversions, but […]

The 3 Main Reasons Customers Love Click-to-Calls (and Why You Should Too)

Tuesday, November 25th, 2014 by
click-to-calls
Mobile click-to-call is getting a lot of attention lately. Since Google published its study on the role of the click-to-call in the path to purchase, marketers everywhere are finally having the epiphany: “Calls are important, and customers want to call. Wow!” (And marketers can’t afford to ignore call conversions: 25% of searches take place on mobile devices in 2013 – with mobile search expected to surpass desktop search in 2015 […]

As Mobile Conversions Continue to Climb, Ensure You’re on Track to Optimize the Right Channels and Devices

Monday, November 24th, 2014 by
mobile growth
Looks like it’s time to get some new hiking boots because mobile is climbing yet again! 2014 marked the first time that mobile surpassed desktop Internet usage, and we’re now witnessing a new way it continues to grow: in conversions. People are spending more time with the Internet on their smartphones than ever before: 34 hours per month vs. only 27 hours on their desktop computers (Nielsen). A recent report […]

Top 8 Reasons You Need to Include Call Analytics in Your Reporting

Friday, November 21st, 2014 by
call data
Marketing is all about the numbers: everything needs to be quantifiable. Today’s CMOs are fighting harder than ever to prove their worth, and are doing so by showing how marketing campaigns are translating into revenue. This means that every lead needs to be accounted for and the sources of the highest-quality leads should receive more of the budget. Knowing where your best leads come from creates an enormous advantage for […]

Google’s New Mobile-Friendly Label and the Impact of Mobile on Search

Thursday, November 20th, 2014 by
mobile-optimized-world
Google’s algorithm has been penalizing websites with a poor mobile experience since an update in June 2013. Recently, Google has taken it one step further by including mobile-friendly labels alongside search results of websites offering a good mobile experience. Websites that earn the mobile-friendly label will have additional text in the organic search result reading “Mobile-friendly” (see screen shot below). The new labeling system from Google is another attempt at […]

4 Things E-Commerce Marketers Need to Keep in Mind About Cyber Monday

Wednesday, November 19th, 2014 by
cyber monday tips
Everyone knows that Black Friday is one of the biggest shopping days of the year, and e-commerce and retail marketers plan all year long to get ready for the influx of shoppers, hoping to maximize profits. But with all the flurry around Black Friday, Cyber Monday often slips through the cracks. Cyber Monday has become an extremely popular digital alternative for shoppers who are ready to begin their holiday shopping […]

Use Content Marketing to Tell Your Story, Not Sell Your Story

Tuesday, November 18th, 2014 by
content marketing
Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. Crestodina discussed a number of advanced tactics to help content marketers understand how they can optimize their content to drive traffic and conversions online. […]

5 Pieces of Advice for Entrepreneurs…by Entrepreneurs

Monday, November 17th, 2014 by
entrepreneurs
We’ve written before about the uniquely supportive startup culture that Chicago is fast becoming known for. Between Built In Chicago, Anyone Can Learn to Code, and 1871—just to name a few—the Windy City proves over and over again that it is a place where businesses (and ideas) come to thrive. On Friday, we attended Elevate, an event designed for and by individuals who are passionate about startups. Hosted by Entrepreneurs […]

Feature Friday: Ifbyphone’s Support Community!

Friday, November 14th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Making a change within your Ifbyphone account is simple and usually only a few […]

Infographic: How Smartphones Have Transformed Retail

Thursday, November 13th, 2014 by
Screen Shot 2014-11-13 at 10.24.04 AM
There’s no denying it: we’re living in a mobile era. But how have smartphones changed the way we shop? According to the stats in our brand new infographic, smartphones erase the line between online and offline, connecting customers to businesses in ways that mean exciting things for a future of mobile-friendly commerce. Check out the infographic below, and if you want more stats, be sure to download the accompanying info-packed […]
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