Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Chicago Mayor Rahm Emanuel and Local CEOs Talk “What Works” In Chicago Tech and Business

Wednesday, April 9th, 2014 by
chicago tech
On the 57th floor of Chicago’s Chase Tower, the view of Chicago is nearly incomparable: visitors can take in the city as a whole, and from up there, it all looks very beautiful and peaceful, which is fitting considering the goal of the event held there this morning; POLITICO magazine’s inaugural What Works event, sponsored by JP Morgan Chase. There’s so much that isn’t going right in American politics and […]

4 Tips to Modernize Your Call Center Customer Experience From Start to Finish

Tuesday, April 8th, 2014 by
call center
While call center operations may seem pretty straightforward, there is always room for improvement. In fact, did you know a mere 2% increase in customer retention has the same financial impact on a company as a 10% reduction in cost? Well, it’s true! Making call centers more efficient and effective in converting sales revenue can also have a positive impact on customer retention, customer satisfaction, and cross-selling or up-selling company […]

5 Tips to Market Your Event Using Social Media

Monday, April 7th, 2014 by
social media event
Last week we joined Chicago women-centric tech organization Ms. Tech for a session led by Kelly Janowski of David James Group on the mysteries of social media and how businesses can be using it more efficiently to market their events. We came away with some solid takeaways that you can hopefully use to better handle your next event. Not Every Event Is ‘Real’ It sounds strange, but it’s true: not […]

SHARK: Multi-Millionaire Daymond John’s Tips for Entrepreneurs

Friday, April 4th, 2014 by
chicagoland chamber of commerce
On Wednesday the Chicagoland Chamber of Commerce held their annual Exchange Tradeshow 2014, where Chicago businesspeople gathered to mix, mingle, and learn what they could from the array of speakers there to enlighten us. The keynote was a special treat, I heard, but didn’t learn the speaker’s name until I sat down at the trade show and scoped out the program: Daymond John. Fans of ABC’s Shark Tank, the reality […]

What Long Hold Times Actually Mean for Your Business

Thursday, April 3rd, 2014 by
phone hold times
No business enjoys keeping their callers on hold. It’s not something a company sets out to do. Often businesses just don’t have the resources or the know-how to rescue their customers from interminable hold times. But today I read a disturbing article about the lasting impact hold times have on consumers—effects like depression, feelings of helplessness, and even rage. The author of the article calls us “a nation on hold,” […]

8 Tools Every Great Salesperson Needs

Wednesday, April 2nd, 2014 by
sales tools
Every department has its challenges, but the sales organization in any company faces a unique set of them that the bottom line of their business depends on their overcoming. I don’t envy the job that salespeople have to do: as a writer, I’m more of a “lurk in the shadows” type. But folks in the sales org are often front and center when it comes to making an impact on […]

The 9 Best Ways to Improve Google Paid Search ROI

Tuesday, April 1st, 2014 by
Google Advertising
Whether you work for a marketing agency, an SMB, or a Fortune 500 company, having well-defined Google paid search goals and strategy is critical if you wish to be successful on Google. Is your goal to generate web downloads? Build brand awareness? Drive phone calls? Having your goals clearly defined before building your campaigns will help you attain higher ROI from paid search. Along with a strategy and goals specific […]

How To Convince a B2B Marketing Lead To Go Steady With Your Company: [INFOGRAPHIC]

Monday, March 31st, 2014 by
Going-Steady-with-B2B-preview-blog
Sales and marketing teams cannot just mosey over to a potential customer and expect to generate a sale lickety-split. Much like a new love interest, sales and marketing teams should take the time to nurture a relationship based on trust, value and long-term success for both parties. In fact, nurtured leads make 47% larger purchases than non-nurtured leads. Relationship building can require patience, a little bit of showing off, and […]

Feature Friday: Call Distributor Audio Configuration

Friday, March 28th, 2014 by
call distributor
We’re back for round two of Feature Friday! Customizing the audio in your call flow for your virtual call center is one of the easiest ways to make things better for the caller. While Ifbyphone’s default audio prompts are designed to make things simple, it’s no substitute for personalized, branded prompts. Follow along with this video to get your virtual call center ready to go. Have another idea for a […]

Built In Chicago March Launch Shows That Windy City Startup Love is Real

Thursday, March 27th, 2014 by
built in chicago
We’ve written before about the vibrant startup scene for tech companies in Chicago, and last night’s Built in Chicago launch further solidified the truth: the Windy City is quickly becoming the place for cool, innovative techiness, and there’s a growing community that supports and encourages these endeavors. Last night, 300+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. When […]

Don’t Overlook the Hidden Costs of Spam Calls

Wednesday, March 26th, 2014 by
Round sign No SPAM
You know when you are about to sit down to a nice dinner and your phone rings, prompting you to scurry over only to find it is a call from an unwanted solicitor? Super annoying and incredibly disruptive! Well imagine that same inconvenience occurring regularly during business hours, eating up valuable time, resources, and money of a small to medium-sized business. Those spam phone calls can be more than irritating […]

Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local

Tuesday, March 25th, 2014 by
geotarget mobile
The following post is authored by Louise Frosell of Locaid.  Your customers are digital omnivores. They use a number of digital channels to interact with your brand. The fastest growing channel? Mobile. Goldman Sachs says that by 2018, we’ll be seeing roughly as much mobile commerce ($626 billion) as we saw in e-commerce last year. This year revenues will triple from 2012. It’s not just m-commerce. Consumers are relying on their […]

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