Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried

Wednesday, October 8th, 2014 by
call routing
If your system of inbound call routing is as simple as a call coming in and your system sends it to the first available sales representative, we’re not judging you. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing a sale and closing it. Before you start raising your eyebrow, know this: each use case is easy to implement. With Ifbyphone’s simple web […]

Bridging the Email Marketing Gap Through Personalization

Tuesday, October 7th, 2014 by
woman checking email
While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the importance of personalizing your message. We’ll also touch on a critical blind spot businesses have when tracking the engagement of their email campaigns. The below suggestions can all be implemented a la carte, but when taken advantage of in tandem can lead to […]

12 Stats About Local Search and Mobile Search in 2014

Monday, October 6th, 2014 by
Local Search Mobile Search
Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services that are located near them, it’s important to understand how their behavior across devices influences purchasing decisions. A May 2014 study by Google aimed to better understand consumers’ behavior using local search on smartphone and tablet devices. Participants of the study included 5,000 smartphone and tablet users in the United […]

Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation

Friday, October 3rd, 2014 by
There are a lot of things that you can eat for lunch these days. With so many options, deciding what to eat for lunch has turned into a midday crisis. You can do sushi, Mexican, American, salads, wraps, and the list goes on. Things have definitely gotten overwhelming. However, there is the one category of lunch food that will never go out of style and is good every day of […]

4 Reasons to Focus on Location-Based Marketing

Thursday, October 2nd, 2014 by
man mobile
Ever had a hard time getting connected to the correct location of a business or the one closest to you? Chances are, the business you are looking for may not be effectively marketing themselves within their immediate area, oftentimes missing valuable customers like yourself. Not focusing on location-based marketing may lead your business down the same path. With 91% of people constantly within arm’s reach of their smartphones (Nielsen, 2014), […]

Facebook, Atlas, and the Future of Personalization

Wednesday, October 1st, 2014 by
facebook mobile
On Monday Facebook made an announcement around the relaunch of Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) have taken immense amounts of first and third party data, created interconnections between them, and enabled marketers to use that data to serve personalized marketing messages. The ultimate goal of these platforms is to foster true 1-to-1 marketing where every […]

Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation

Tuesday, September 30th, 2014 by
Marketing automation provides marketers with the ability to generate and manage their online leads in a revolutionary way, allowing for optimization of ROI, shorter sales cycles, and increased revenue growth. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. The Act-On platform ties inbound, outbound, and nurturing programs together, across all digital channels with easy-to-use campaign functionality and program execution. Ifbyphone’s voice-based marketing […]

Three Important Elements of a Powerful A/B Testing Strategy

Monday, September 29th, 2014 by
A/B Testing Strategy
Successful B2B and B2C companies throughout the world are using A/B testing to optimize marketing campaigns and increase conversions. While it may seem like an easy concept to implement, A/B testing often takes time, resources, and a well-thought out strategy in order to reveal meaningful results. A proper A/B test has two variations of a web page – the A and the B version. You drive traffic in even proportions […]

Feature Friday: Store Locator Look-Up Methods

Friday, September 26th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! There are several ways for callers to find you, but watch this video to […]

Social Media Week Chicago: How to Integrate Stats into Your Marketing

Thursday, September 25th, 2014 by
social media week
So much of what gets discussed at Social Media Week is “fun stuff”: how to engage your customers with exciting new interactive campaigns, how to use the latest technology, etc. That’s why we decided to attend an event that was a little more serious, focused on something that marketers know the importance of but often overlook: stats. We sat with Pat Kopisckie from HY Connect and Greg Kirkorsky from STATS […]

Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success

Wednesday, September 24th, 2014 by
smartphone user
Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. It is projected that by 2018, programmatic will account for 50% of all digital ad sales. The ability to automate your media buying while still driving quality leads furthers the ever-present need to prove and manage the value of your advertising choices. With programmatic a new digital advertising landscape is emerging. Which, […]

Social Media Week Chicago: Elements of Word of Mouth Marketing

Tuesday, September 23rd, 2014 by
word of mouth marketing
Day 2 of Social Media Week found us on the 82nd floor of Chicago’s Willis Tower for the 2014 and Beyond: The Future of Going Social event, where Suzanne Fanning of WOMMA (Word of Mouth Marketing Association) gave us her expert outlook on what businesses of all sizes need to know about word of mouth marketing, with some excellent tips that you can use to improve your relationship with your […]

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