Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

Embrace Voice Interactions to Drive Brand Value and Optimize Marketing, Sales, and Support

Wednesday, November 5th, 2014 by
Trusted brand stamp
Businesses are built on conversations. A person comes up with a business need and shares it with a business partner, the partners pitch the idea to an investor, and the partners then build a team of people to get their business running. This team of people builds a product or service and markets the product; the team then sells it to build a customer base and when those customers need […]

Clean Up Those Distribution Lists: Improve Email Performance by Removing the Unengaged

Tuesday, November 4th, 2014 by
email-list
Email performance metrics are something that all markers should be measuring and reporting on. Any decent email marketing platform readily tracks these statistics for you in order to show you exactly how your email is performing. Email metrics are grouped into two categories: engagement and deliverability. Engagement metrics include open rates and click rates. These define whether a member of your email list is interacting with your mailing or ignoring […]

Your Customers Are Unhappily On Hold—and They’re Telling the World

Monday, November 3rd, 2014 by
long hold times
You can find a lot of useful information on social media. You can learn what your business is doing right—mentions of your company, customer testimonials, etc.—and (less pleasantly) what your business is doing wrong, based on complaints and critique. Those complaints hurt: according to a recent study by Edison Research, when customers complain about a brand on social media, 79% do so in hope that their friends/followers see their dissatisfaction […]

Top 6 Marketing Measurement Technologies

Friday, October 31st, 2014 by
Marketing-Technology
As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. It has always been important to measure the results of your marketing efforts, and professional marketers now rely more heavily on the technology that supplies this statistical evidence. There are many technologies that provide this data, and knowing which to use can make a big impact on where […]

Ifbyphone Makes Built in Chicago’s Top 100 Digital Companies List

Thursday, October 30th, 2014 by
Top 100 2014
For the third year in a row, Ifbyphone has made the list for Built in Chicago’s Top 100 Digital Companies in Chicago! The list includes companies in many sectors: software, agency, e-commerce, and more, and we’re proud to be among them as a digital company in Chicago who is dedicated to moving and growing fast. There are 49,000 people employed in the Windy City’s technology economy, a 23 percent increase […]

Your Phone Leads Aren’t Converting: Steps You Can Take To Fix It

Wednesday, October 29th, 2014 by
phone leads
Phone leads drive business. Studies show that inbound calls often convert to revenue 10 to 15 times more frequently than web leads, making them the lead type sales managers want most. It’s why marketers are spending $68 billion annually on ads to generate those sought-after calls. Yet marketers are now also finding that creating effective campaigns and web content that drive high volumes of phone leads may not be enough […]

Your Strategy for Managing High Call Volumes During the Holiday Season with an Integrated Virtual Call Center

Tuesday, October 28th, 2014 by
holiday-smartphone
With the holiday season rapidly approaching, the job market is seeing the yearly surge of seasonal hiring. Large retailers need the extra staff in order to handle the shopping boom during this time of the year. According to a recent CareerBuilder study, 43% of retailers plan to hire additional workers for the holiday season, up from 39% during the same time period last year. Amazon is hiring 80,000 seasonal workers, […]

Boo! Stop Scaring Your Customers Away with Bad Customer Service

Monday, October 27th, 2014 by
bad customer service
This time of year, being scared is generally a good thing. Haunted houses, scary movies, ghost tours: a good fright is what everyone is after…unless you’re running a business. The last thing you want to do is scare your customers, no matter what time of the year it is, but the unfortunate truth is that many of us are doing things that are giving our customers nightmares and scaring them […]

Feature Friday: Customizing Your Account

Friday, October 24th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! From your company name to the emails kept on file, Ifbyphone makes it easy […]

Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent

Thursday, October 23rd, 2014 by
mobile search
You can’t afford to not use customer location data to efficiently route incoming calls to your business. Why? If your business has multiple stores or offices within a city, region, or even across the country, it is highly likely that directing inbound callers to their closest location is of interest to you. Or maybe you run a sales team where you assign leads to agents based on geographic territory. Geo-location can determine […]

Smartphones Erase the Line Between Online and Offline Purchasing for Omnichannel Retail

Wednesday, October 22nd, 2014 by
Omnichannel Retailing
Have you ever gone to a store to make a purchase and then hopped on your smartphone while in the store to make sure you were getting the best deal? Have you ever found a better deal online from a different retailer and then changed your mind about your planned in-store purchase? This kind of behavior, known as showrooming, is happening more and more often with the rise of smartphones, […]

5 Crucial Things CMOs Need to Know from the IBM CMO Study

Tuesday, October 21st, 2014 by
CMOs
Every year IBM releases the key findings from their Global C-suite Study and everyone scrambles to dig through it to find that one piece of information that might change their entire marketing strategy. To save you some time, we’ve picked five key takeaways from the study of 4,183 top executives from more than 20 industries so you can learn how the big dogs are earning the loyalty of “digitally enfranchised […]

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