Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Recycling: Good for the Environment and Your Marketing

Monday, August 4th, 2014 by
recycle computer key
If you have great content, why not reuse it? Often people think that once content has been created and shared, that’s it, time to move on to the new piece of marketing content. The reality is that most people aren’t seeing the content you share the first time, the second time, or even the third time. The channels that most marketers use to share their content consist of:   Major […]

Ifbyphone on the Move: Our Expansion in 300 W Adams

Friday, August 1st, 2014 by
Trekkies know what it’s like to explore a new frontier, but today Ifbyphone gets a taste of that as we officially expand to the 11th floor of 300 W Adams in Chicago. It’s been crowded lately: as our business grows, so does our staff. We’ve grown quickly in 2014, adding 34 employees to our staff with new positions opening all the time: new SWANs to take care of the customer […]

Google Local Search Algorithm Update: A Pigeon for Local Businesses

Thursday, July 31st, 2014 by
Google Maps Local Search
Google released an update to their Local Search Algorithm last week. Search Engine Land coined this update “Pigeon” and noted that this update is expected to have a significant impact on local businesses. SEOs are already noticing telling changes in Google local search organic results according to Search Engine Roundtable, and also with local directory listings such as Yelp. Google’s goal of this update is to improve local search results […]

Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing

Wednesday, July 30th, 2014 by
ifbyphone summer release
Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales […]

Why Keyword-Level Call Tracking?

Tuesday, July 29th, 2014 by
keyword level call tracking
Keyword-level call tracking. You’ve heard it, you basically know what it means, but why is it such a big deal? Well, according to a recent Hanapin Marketing report 83% of marketing professionals are optimistic about their paid search campaigns, and 72% plan to spend more on PPC bids than they did in 2013. In fact, marketers are increasing their spend on a number of keyword-relevant initiatives this year including: 73% Google […]

6 Habits of Highly Effective Salespeople

Monday, July 28th, 2014 by
highly effective salespeople
Most companies have that one sales rep who just can’t lose. Deal after deal gets closed and the rest of the sales force is left scratching their heads, wondering how they can get a hold of some of that star power. To help, here are six habits that highly effective salespeople are known to employ. They Set Objectives for Every Sales Call A star sales rep never goes into a […]

Feature Friday: Outbound Agent Dialing

Friday, July 25th, 2014 by
feature friday
We’re back with another helpful video for Feature Friday! Your call center agents don’t even have to dial a phone number from their phone. Once you’ve configured everything properly, which you can do by following along in this video, you can control outbound settings and train your call center on how to make outbound calls right from their agent panel. Use this video as a manager or call center agent and […]

Why Willy Wonka Should Not Be Your Business Model

Thursday, July 24th, 2014 by
Coffee factory - vector illustration
It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book 2) I think we can all agree that the first, and most obvious, reason why some of Willy Wonka’s business models should not be your own involve the extremely questionable relocation of the Oompa Loompas from their island home to a […]

Why Google Removed Photos from Authorship

Wednesday, July 23rd, 2014 by
Google Authorship
Google Authorship began as a way for authors to gain trust and authority for the content they produce on the web. Authors could have their content associated with their Google+ profile along with a photo and byline next to their content in Google search results. The purpose was to help authors validate their content while also helping readers find valuable content on the web. Authorship was also designed to help […]

City Analytics: How Chicago Leads the Pack in Big Data

Tuesday, July 22nd, 2014 by
big data
This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC: social, mobile, analytics, and Cloud. The purpose of the event was for attendees to learn about companies that have their eye on becoming drivers of cutting edge technology and hear some use cases that examined how real-life organizations are using new tech abilities to do better business. United Airlines […]

5 Reasons SMBs Should Be Tracking Marketing Spend

Monday, July 21st, 2014 by
marketing spend
SMBs have a lot on their plates. With all the attention on growth and new customer acquisition, some objectives can fall to the wayside. But one thing that should never slip through the cracks is tracking marketing spend, and here’s why. You can reach target audiences Most SMBs can’t afford to waste money on advertising to the wrong market. By tracking marketing spend, SMBs can stop guessing at which ads […]

Don’t Make Marketing Decisions Based on Bad Data

Friday, July 18th, 2014 by
Bad Marketing Data
Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Marketing automation provide tools that allow you to track and control a lot of your marketing activities, all from one portal. When used properly, marketing automation platforms like Marketo, Hubspot, Eloqua, and Ifbyphone can give powerful insight into your marketing universe. Get the Most Out of Your Marketing […]

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