Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking

Tuesday, September 16th, 2014 by
LinkedIn Advertising
What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? In my opinion, it is the ability to directly target the decision-makers you are trying to reach, with ads and sponsored content that are relevant to the product or service you are trying to sell. How is this any different from Google? With Google you are targeting anyone and everyone on the web […]

3 Ways Marketing Automation Is Good for Your Business

Monday, September 15th, 2014 by
marketing automation
At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. But in case you’ve only overheard the benefits, here are three of the most basic ways that marketing automation adds something good to your business. Marketing Automation Fuels Growth Anyone running a company knows how there is always something that needs to be done, especially when you’re trying to grow your […]

Diversity and Successful Brand Vision with BET CEO Debra Lee

Friday, September 12th, 2014 by
executives_club_of_chicago
On Wednesday, the Executives’ Club of Chicago kicked off its Women’s Leadership series by hosting CEO of BET Networks Debra Lee for a discussion on diversity and creating content that has a strong impact. Having been part of the network for 30 years, a network that hosts some of the most popular programs of the season across all adult viewers, Lee was able to offer some valuable advice to the […]

Creating the Undisputed Leader in Call Tracking Through Our Mongoose Metrics Acquisition

Thursday, September 11th, 2014 by
mongoose metrics acquisition
I’m delighted today to welcome the Mongoose Metrics team to Ifbyphone. We know the talent and technology they bring will enhance our ability to offer the world’s most innovative call tracking and voice-based marketing automation platform. As a leader in call tracking and analytics, Mongoose Metrics has played a significant role in how marketers and agencies prove and improve ROI from their campaigns, and I know that together we will […]

Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI

Wednesday, September 10th, 2014 by
improve ROI
Lead scoring has become an integral part of lead generation today, especially for larger businesses that generate hundreds of leads each day. When done well, lead scoring enables sales teams to become more productive by focusing on those prospects most likely to purchase. It can also help guide marketing in the creation of campaigns that deliver more high-quality leads. And for agencies contracted to drive leads to enterprise clients, lead […]

How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers

Tuesday, September 9th, 2014 by
Mobile Business
As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. That’s over half of our day exposed to media in one form or another! A recent […]

What Marketers Can Learn from Fantasy Football

Monday, September 8th, 2014 by
fantasy-football
It’s that time of year again, when even people with the most minute interest in the NFL are participating in fantasy football leagues. From the time it first became publicly available for free on the Internet to now, fantasy football has continued to grow in popularity. With over 30 million people playing, fantasy football is turning out to be almost as important to the fans as the sport itself.  Even […]

Feature Friday: Utilizing Schedules

Friday, September 5th, 2014 by
feature friday
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Most businesses aren’t answering phone calls live 24/7.  Weekends and evenings are usually spent […]

Guest Post: Are You Maximizing Call Tracking Potential?

Thursday, September 4th, 2014 by
acquisio ifbyphone
The following guest post was authored by Jillian Zacchia, Content Generation Specialist at Acquisio. With the death of the flip phone and the massive smartphone takeover, users began to shift away from desktop search in favor of a more practical and local search solution – mobile. Since then, mobile search ad spend has increased, year after year, as marketers hope to turn the hoard of mobile users and searchers into […]

Big Changes to Bing Means Improved User Experience, Continued Growth

Wednesday, September 3rd, 2014 by
Bing
This past week our Bing Ads account rolled out the new interface. If you haven’t heard about it or already viewed the new interface in your account, it looks eerily familiar to another certain search engine’s ad platform interface (cough, Google). In my opinion, this is an excellent change to the Bing platform. Imitation is the greatest form of flattery after all, isn’t it? Improved User Experience The new Bing […]

How Bacon Can Improve Your Marketing

Tuesday, September 2nd, 2014 by
bacon marketing
If you’ve been paying attention, you may have noticed that bacon has taken over…well, everything. Every restaurant offers a special bacon meal, including sundaes. Liquor stores sell bacon-infused vodka. Bacon-flavored bubble gum exists. Bacon-scented air fresheners, too. (Yes, that last one is real.) There is even a Wikipedia entry titled “Bacon mania,” examining the rise of bacon obsession and how it’s led to all-time high sales–$4 billion in 2013, MarketWatch […]

Chicago Tech Community: Anyone Can Learn to Code, Part 3

Friday, August 29th, 2014 by
ifbyphone
In case you haven’t been following our blog series about Chicago technology bootcamp, Anyone Can Learn to Code, I’ll give you the skinny: ACLTC is a 12-week bootcamp at Chicago startup hub 1871, currently consisting of a small group of students (men and women of a wide range of ethnicities and backgrounds) that meet five evenings a week with the common goal of becoming professional software engineers. The founder of […]

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