Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

The Worst Thing You Can Do as a Content Marketer

Thursday, August 14th, 2014 by
content marketing wrong way sign
The answer to the question, “What is the worst thing you can do as a content marketer?” seems pretty straightforward: Don’t write bad content. Bad content can equal content whose quality is poor, but it can also mean content that is just wrong for your audience. Poor quality content can be easy to spot, it can be a badly written eBook, a poorly scripted and produced video, or an infographic […]

Why VBMA Is the Robin to Your Batman

Wednesday, August 13th, 2014 by
Batman & Robin on Batphone
Every hero needs a sidekick. Notable duos include: Sherlock Holmes and Dr. Watson, Han Solo and Chewbacca, and arguably the most famous of all: Batman and Robin. It’s simply impossible to imagine each of these iconic figures without their sidekick watching their backs. A similar pairing is taking over the world of marketing. These days, every marketer’s hero is the marketing application they rely on every day. Marketing automation, CRM […]

Top 6 Essential SEO Elements for Marketers New to SEO

Tuesday, August 12th, 2014 by
Essential SEO Elements
Whether you’re a new business or just new to SEO, there’s a formula to making a successful SEO strategy. Curating high-quality content, understanding the basic principles of HTML, and knowing how to build relevant links are all part of the formula. But simply knowing the formula isn’t enough; SEOs must also know how to implement the elements of the SEO formula themselves. Below are the top 6 most essential SEO […]

3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support

Monday, August 11th, 2014 by
keyword spotting
Marketing, sales, and support have different objectives, but when it comes to the greater purpose of improving the business as a whole, they have a lot in common. Each organization generally has its own ways of improving its quality, but one tool that all three can count on for doing their jobs better is keyword spotting, a means of analyzing and scoring calls based on specific metrics. Here are three […]

Feature Friday: How To Update Your Billing Information

Friday, August 8th, 2014 by
feature friday
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST).  CST focuses on tutorials and feature enhancements that help our customers have a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll ever work with! Credit cards can be stolen or expire, and your first thought when you […]

Dawn of the Planet of the Smartphones

Thursday, August 7th, 2014 by
Mobile Ifbyphone
Smartphones may not be a threat to the human race like an army of genetically evolved apes, but they are certainly taking over the world just as quickly. With a growing global presence of 1.75 billion smartphones (eMarketer report, January 2014), it is impossible to ignore the opportunity that this growing mobile audience provides to the marketer. Don’t Fight It Embrace the change that comes with the surge of smartphones. […]

5 Content Marketing Strategies You Should Implement Today

Wednesday, August 6th, 2014 by
content marketing
Content is the thing that every marketing organization knows they should be doing but aren’t always sure if they’re doing right. Chances are, if you’re aware of the power of content marketing at all, then you’re headed down the right track. But here are 5 content marketing strategies you should start implementing right away if you want the full benefit of what content marketing can offer. Combine Content with SEO […]

4 Things That Make For Happier Call Center Customers

Tuesday, August 5th, 2014 by
call center customers
Call center agents have it hard for a number of reasons, and often those reasons are the same reasons customers point to for their own frustration. After all, what makes call center customers frustrated ends up being what makes agents frustrated as well: long hold times mean unhappy customers, and unhappy customers means frustrated agents. But there are a few tools that can be used to combat some of the […]

Recycling: Good for the Environment and Your Marketing

Monday, August 4th, 2014 by
recycle computer key
If you have great content, why not reuse it? Often people think that once content has been created and shared, that’s it, time to move on to the new piece of marketing content. The reality is that most people aren’t seeing the content you share the first time, the second time, or even the third time. The channels that most marketers use to share their content consist of:   Major […]

Ifbyphone on the Move: Our Expansion in 300 W Adams

Friday, August 1st, 2014 by
rsz_p1000939
Trekkies know what it’s like to explore a new frontier, but today Ifbyphone gets a taste of that as we officially expand to the 11th floor of 300 W Adams in Chicago. It’s been crowded lately: as our business grows, so does our staff. We’ve grown quickly in 2014, adding 34 employees to our staff with new positions opening all the time: new SWANs to take care of the customer […]

Google Local Search Algorithm Update: A Pigeon for Local Businesses

Thursday, July 31st, 2014 by
Google Maps Local Search
Google released an update to their Local Search Algorithm last week. Search Engine Land coined this update “Pigeon” and noted that this update is expected to have a significant impact on local businesses. SEOs are already noticing telling changes in Google local search organic results according to Search Engine Roundtable, and also with local directory listings such as Yelp. Google’s goal of this update is to improve local search results […]

Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing

Wednesday, July 30th, 2014 by
ifbyphone summer release
Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. But optimizing your marketing campaigns and website to drive more high-value phone leads requires the right analytics data. You need insight into what marketing sources and web pages are generating inbound calls – and which aren’t – and whether those calls are leading to quality conversations with sales […]

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