Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

The Future of Big Data in Marketing Looks Bright

Tuesday, July 8th, 2014 by
big data
Big Data: the term on everybody’s lips the last few years. It can be described as the latest technologies generating massive volumes of information to provide deeper insight into market activity and audience behavior. Big Data has applications in several industries, but let’s stick to its impact on sales and marketing today and in the future. Don’t Be Scared of Big Data Back in the day, Big Data’s rise coincided […]

7 Sales Stats That Will Change How You Sell

Monday, July 7th, 2014 by
sales
Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. Sometimes we get comfortable in the way that we do our jobs, and it’s not always efficient or effective when it comes to making a sale. Here are 7 things you and your sales team might be doing that aren’t […]

Why Ifbyphone? The New Director of Marketing Tells His Story

Thursday, July 3rd, 2014 by
ifbyphone
I recently joined the Ifbyphone Marketing team and have been asked the same question by former colleagues, friends, and family: “Why did you join Ifbyphone?”  The answer has been easy: Technology and Culture. I’ve had the opportunity to work across various industries and sectors in my career, including companies like FCB, Yahoo, MTV Networks, and Allscripts, and when people ask me what it was like to work there, I find […]

Get a Leg Up On Local Search with Call Tracking

Wednesday, July 2nd, 2014 by
local search mobile
So, you want to start marketing to a local audience via search. That should mean the campaign strategies are simpler than those used for a larger, national initiative, right? Marketers focused on local search will tell you that between regular product updates, changes to search engine algorithms, the constant changes in PPC bidding, and the increasing number of mobile devices in use, it is hard to stay ahead of the […]

3 Use Cases That Might Change Your Mind About IVR

Tuesday, July 1st, 2014 by
IVR
Everyone has an opinion about IVR—some love it, some think it’s too impersonal—but no matter what side of the fence you’re on, here are some cool things that some of our customers are doing with our hosted IVR that make their business better. They might make you stop and think about how you can use this flexible technology in your company. Use Case #1: Market Research The initial reaction to […]

High Marketing IQ: Learn From Today and Optimize Tomorrow

Monday, June 30th, 2014 by
marketing iq
Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? If so, you are setting yourself up to commit an epic marketing mistake: making decisions without statistical evidence or support. Long gone are the days of throwing a marketing campaign out into the real world while already developing the next campaign’s messaging and appearance. […]

Future Trends in Content Marketing

Friday, June 27th, 2014 by
Time For New Content Typewriter
Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. According to the Content Marketing Institute and MarketingProfs: 92% of marketers use content marketing 58% of B2B marketers and 60% of B2C marketers will increase content marketing […]

Techweek Chicago 2014: What Food Trucks Can Teach You About Business

Thursday, June 26th, 2014 by
techweek
Techweek Chicago has just begun at the Merchandise Mart and already the fun is in full swing. There are panels to be attended and presentations to be watched, and we at Ifbyphone will be attending as many as possible to learn as much as we can from an event focused on the entrepreneurs and visionaries that make the tech space great. But there’s also another aspect of Techweek that drew […]

How Healthcare Providers Can Grow Their Medical Practice

Wednesday, June 25th, 2014 by
medical business
One of the most common kinds of phone calls we receive on a daily basis is from healthcare providers. Many of them want to find a way to communicate better with patients, but some of them are grappling with another side of running an office: generating leads. Yes, healthcare providers need to grow their practice just like any other business, so we thought we’d put together some tips for how […]

What You May Not Know (or Forgot) About Google Universal Analytics

Tuesday, June 24th, 2014 by
iStock_000024216407Small
It is no secret: the more you know about your customers, the easier it is to develop targeted messaging and increase revenue streams. The most efficient way to gather key customer insights is to collect behavioral data throughout the sales cycle. When you understand your customers’ wants, needs, and behaviors, your company can create a more satisfactory experience for buyers which will encourage purchases and brand loyalty. Here’s a little […]

Smartphones Are Transforming the Way Marketers Generate and Manage Leads

Monday, June 23rd, 2014 by
smartphones call tracking
Everyone today has a smartphone. And it’s forcing a shift in lead generation similar to what marketers experienced the last two decades with the Internet. The Internet forced marketers to go digital, using new online strategies (email, banners, and PPC ads) in conjunction with traditional offline advertising (TV, radio, direct mail, and print) to drive prospects to a web address to fill out a form or make a purchase. As […]

Feature Friday: IVR Question Types for Better Data

Friday, June 20th, 2014 by
feature friday
Getting the right data means asking the right questions. If you’re having trouble determining what questions to ask in specific scenarios, this video is for you. Follow along as we break down which IVR questions you should be using to get the right information from your callers. Have another idea for a video?  Tweet us @IfbyphoneCST today!  

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