Voice-Based Marketing Automation

Connect, Measure, and Optimize Sales and Service Calls

Voice-Based Marketing Automation Blog

How Realtors Are Using Call Routing and Drip Call Campaigns to Close More Sales

Monday, July 14th, 2014 by
realtor sales
In the real estate business, buyers may not always know what they want when they look at a property. Because buying a house, a building, or even a vacant lot is a significant purchase, most buyers will weigh their options and consider many factors before making a decision. For the realtor, this can mean there may be multiple viewings of the same property, long conversations about the price and amenities, […]

Feature Friday: Manager Panel Filters

Friday, July 11th, 2014 by
feature friday
We’re back with a new Feature Friday video! When you manage a call center, you want to know what your agents are up to. Who’s open? Who’s closed? With Ifbyphone, you can have a default mode set up upon opening your manager panel to show you agents in specific modes. You’re also able to change this filter on the fly. Check out this video to see how! Have another idea […]

Marketing and Baseball, Too Much Data?

Thursday, July 10th, 2014 by
Baseball Business
Baseball is synonymous with numbers. In no other sport are current players compared more often statistically with those that have come before. And in baseball, everything is tracked: every pitch, swing, hit, catch, and error. But it doesn’t end there: there is tracking within the tracking. For example, not only is a pitch tracked as a ball or a strike, but the type of pitch, how fast it went, its […]

Paid Search Trends and Predictions for the Remainder of 2014

Wednesday, July 9th, 2014 by
Paid Search Trends 2014
With the first half of 2014 over and Q3 well underway, paid search marketers now have some important data to analyze in hopes of identifying trends in the SEM space. Many marketers have been making predictions of what we can expect to see happen with paid search for the rest of 2014 and how to adjust strategies accordingly. Below are a few of the major trends paid search marketers should […]

The Future of Big Data in Marketing Looks Bright

Tuesday, July 8th, 2014 by
big data
Big Data: the term on everybody’s lips the last few years. It can be described as the latest technologies generating massive volumes of information to provide deeper insight into market activity and audience behavior. Big Data has applications in several industries, but let’s stick to its impact on sales and marketing today and in the future. Don’t Be Scared of Big Data Back in the day, Big Data’s rise coincided […]

7 Sales Stats That Will Change How You Sell

Monday, July 7th, 2014 by
Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. Sometimes we get comfortable in the way that we do our jobs, and it’s not always efficient or effective when it comes to making a sale. Here are 7 things you and your sales team might be doing that aren’t […]

Why Ifbyphone? The New Director of Marketing Tells His Story

Thursday, July 3rd, 2014 by
I recently joined the Ifbyphone Marketing team and have been asked the same question by former colleagues, friends, and family: “Why did you join Ifbyphone?”  The answer has been easy: Technology and Culture. I’ve had the opportunity to work across various industries and sectors in my career, including companies like FCB, Yahoo, MTV Networks, and Allscripts, and when people ask me what it was like to work there, I find […]

Get a Leg Up On Local Search with Call Tracking

Wednesday, July 2nd, 2014 by
local search mobile
So, you want to start marketing to a local audience via search. That should mean the campaign strategies are simpler than those used for a larger, national initiative, right? Marketers focused on local search will tell you that between regular product updates, changes to search engine algorithms, the constant changes in PPC bidding, and the increasing number of mobile devices in use, it is hard to stay ahead of the […]

3 Use Cases That Might Change Your Mind About IVR

Tuesday, July 1st, 2014 by
Everyone has an opinion about IVR—some love it, some think it’s too impersonal—but no matter what side of the fence you’re on, here are some cool things that some of our customers are doing with our hosted IVR that make their business better. They might make you stop and think about how you can use this flexible technology in your company. Use Case #1: Market Research The initial reaction to […]

High Marketing IQ: Learn From Today and Optimize Tomorrow

Monday, June 30th, 2014 by
marketing iq
Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? If so, you are setting yourself up to commit an epic marketing mistake: making decisions without statistical evidence or support. Long gone are the days of throwing a marketing campaign out into the real world while already developing the next campaign’s messaging and appearance. […]

Future Trends in Content Marketing

Friday, June 27th, 2014 by
Time For New Content Typewriter
Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. To explain what is to come in content marketing, let’s examine where we are currently. According to the Content Marketing Institute and MarketingProfs: 92% of marketers use content marketing 58% of B2B marketers and 60% of B2C marketers will increase content marketing […]

Techweek Chicago 2014: What Food Trucks Can Teach You About Business

Thursday, June 26th, 2014 by
Techweek Chicago has just begun at the Merchandise Mart and already the fun is in full swing. There are panels to be attended and presentations to be watched, and we at Ifbyphone will be attending as many as possible to learn as much as we can from an event focused on the entrepreneurs and visionaries that make the tech space great. But there’s also another aspect of Techweek that drew […]

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