Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

4 Reasons to Focus on Location-Based Marketing

Thursday, October 2nd, 2014 by
man mobile
Ever had a hard time getting connected to the correct location of a business or the one closest to you? Chances are, the business you are looking for may not be effectively marketing themselves within their immediate area, oftentimes missing valuable customers like yourself. Not focusing on location-based marketing may lead your business down the same path. With 91% of people constantly within arm’s reach of their smartphones (Nielsen, 2014), […]

Facebook, Atlas, and the Future of Personalization

Wednesday, October 1st, 2014 by
facebook mobile
On Monday Facebook made an announcement around the relaunch of Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) have taken immense amounts of first and third party data, created interconnections between them, and enabled marketers to use that data to serve personalized marketing messages. The ultimate goal of these platforms is to foster true 1-to-1 marketing where every […]

Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation

Tuesday, September 30th, 2014 by
Marketing automation provides marketers with the ability to generate and manage their online leads in a revolutionary way, allowing for optimization of ROI, shorter sales cycles, and increased revenue growth. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. The Act-On platform ties inbound, outbound, and nurturing programs together, across all digital channels with easy-to-use campaign functionality and program execution. Ifbyphone’s voice-based marketing […]

Three Important Elements of a Powerful A/B Testing Strategy

Monday, September 29th, 2014 by
A/B Testing Strategy
Successful B2B and B2C companies throughout the world are using A/B testing to optimize marketing campaigns and increase conversions. While it may seem like an easy concept to implement, A/B testing often takes time, resources, and a well-thought out strategy in order to reveal meaningful results. A proper A/B test has two variations of a web page – the A and the B version. You drive traffic in even proportions […]

Feature Friday: Store Locator Look-Up Methods

Friday, September 26th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! There are several ways for callers to find you, but watch this video to […]

Social Media Week Chicago: How to Integrate Stats into Your Marketing

Thursday, September 25th, 2014 by
social media week
So much of what gets discussed at Social Media Week is “fun stuff”: how to engage your customers with exciting new interactive campaigns, how to use the latest technology, etc. That’s why we decided to attend an event that was a little more serious, focused on something that marketers know the importance of but often overlook: stats. We sat with Pat Kopisckie from HY Connect and Greg Kirkorsky from STATS […]

Programmatic Advertising: Why Tracking and Managing Calls Is Critical to Its Success

Wednesday, September 24th, 2014 by
smartphone user
Programmatic advertising’s booming entry into the media buying market has revolutionized the way we can purchase digital advertising. It is projected that by 2018, programmatic will account for 50% of all digital ad sales. The ability to automate your media buying while still driving quality leads furthers the ever-present need to prove and manage the value of your advertising choices. With programmatic a new digital advertising landscape is emerging. Which, […]

Social Media Week Chicago: Elements of Word of Mouth Marketing

Tuesday, September 23rd, 2014 by
word of mouth marketing
Day 2 of Social Media Week found us on the 82nd floor of Chicago’s Willis Tower for the 2014 and Beyond: The Future of Going Social event, where Suzanne Fanning of WOMMA (Word of Mouth Marketing Association) gave us her expert outlook on what businesses of all sizes need to know about word of mouth marketing, with some excellent tips that you can use to improve your relationship with your […]

Social Media Week Chicago: Building a Tech City with Rahm Emanuel

Monday, September 22nd, 2014 by
social media week chicago
As many of you know, today marked Day 1 of Social Media Week, the worldwide event with a presence in 24+ cities internationally, uniting to provide ideas and inspiration to make the most of our hyper-connected world. To kick off Social Media Week Chicago, we chose an event that we thought spoke to our hearts at Ifbyphone: Building the City of the Future, with Mayor Rahm Emanel and 1871 CEO […]

5 Symptoms That Mean Your Marketing Needs a Check-Up

Friday, September 19th, 2014 by
marketing check-up
Everyone knows how it can be: your body feels smooth and there aren’t necessarily any major pains that raise a red flag, but sometimes when you step off the curb you feel a twinge in your ankle, or you wake up with a headache. It’s nothing to call an ambulance over, but it’s troubling nonetheless. The same thing happens with your marketing. There are little pains that you notice, but […]

4 Tips from Silverpop on Creating an Incredible Customer Experience

Thursday, September 18th, 2014 by
Yesterday we attended Silverpop’s Digital Marketing University, where we returned to the college experience for a day and learned everything our Silverpop professors could teach us about marketing in the digital space in an increasingly customer-driven world. Here are four highlights from the syllabus for those of you who couldn’t join us in class. Marketing Should Own the Customer Experience Bryan Brown of Silverpop started his talk by asking the […]

How to Avoid Customer Service Disasters

Wednesday, September 17th, 2014 by
customer service disaster
We have all had those truly horrific customer service experiences where we’ve called to ask a simple question or get a minor problem fixed and have hung up the phone baffled, angry, and with a negative view of the company we just interacted with. We have waited on hold for what seems like an eternity, potentially talked to multiple people who weren’t able to solve our issue, and ended the […]

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