Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

Getting Your Customers Out of Line With a Virtual Call Center

Wednesday, October 15th, 2014 by
Call-Center
Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Yet, we suck it up, grit our teeth, and continue on because there is no way to avoid it. From the moment you walk into the airport, to the time you exit the airport at your destination, you are stuck in a never-ending series of lines. We all know […]

Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising

Tuesday, October 14th, 2014 by
CMO imperatives
In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. But last week, EVP and CMO of CDW, Neal Campbell, sat on a panel with BMA Chicago and asserted that the task CMOs are faced with is more than a little tweaking here and there. In the age of anti-advertising—an age where 90% of consumers don’t […]

10 Stats About Mobile That Will Make You Think Twice About Your Marketing

Monday, October 13th, 2014 by
mobile marketing
Smart marketers have known for quite some time what the rest of the world is just figuring out. Those smart marketers were quietly putting trackable phone numbers on their ads and webpages; they were including click-to-calls in their PPC ads and on their landing pages. But now—thanks to a myriad of studies proving once and for all that customers still want to “talk”—the word is out, and everyone else is […]

Feature Friday: Live Monitoring

Friday, October 10th, 2014 by
call distributor
Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). CST focuses on tutorials and feature enhancements that help our customers gain a clear understanding of how exactly they can make their Ifbyphone experience perfect. After all, we strive to be the easiest company you’ll work with! Call center managers are constantly looking for ways to make sure that they’re offering […]

Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It

Thursday, October 9th, 2014 by
Vitals
It is no secret that healthcare has made a migration towards the Internet. Between the abundance of online information and higher insurance rates, hospital Between the abundance of online information and higher insurance rates, hospital revenue growth has been on the decline. In fact, 2013 revenue growth dropped to 3.9% from the previous years growth of 5.1% (Moody’s Investor Services). This has left hospitals and other healthcare providers scrambling to […]

5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried

Wednesday, October 8th, 2014 by
call routing
If your system of inbound call routing is as simple as a call coming in and your system sends it to the first available sales representative, we’re not judging you. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing a sale and closing it. Before you start raising your eyebrow, know this: each use case is easy to implement. With Ifbyphone’s simple web […]

Bridging the Email Marketing Gap Through Personalization

Tuesday, October 7th, 2014 by
woman checking email
While there seems to be a never-ending list of best practices to enhance your email marketing, we’ve rounded up 5 key tips and tricks to underline the importance of personalizing your message. We’ll also touch on a critical blind spot businesses have when tracking the engagement of their email campaigns. The below suggestions can all be implemented a la carte, but when taken advantage of in tandem can lead to […]

12 Stats About Local Search and Mobile Search in 2014

Monday, October 6th, 2014 by
Local Search Mobile Search
Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services that are located near them, it’s important to understand how their behavior across devices influences purchasing decisions. A May 2014 study by Google aimed to better understand consumers’ behavior using local search on smartphone and tablet devices. Participants of the study included 5,000 smartphone and tablet users in the United […]

Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation

Friday, October 3rd, 2014 by
Sandwich
There are a lot of things that you can eat for lunch these days. With so many options, deciding what to eat for lunch has turned into a midday crisis. You can do sushi, Mexican, American, salads, wraps, and the list goes on. Things have definitely gotten overwhelming. However, there is the one category of lunch food that will never go out of style and is good every day of […]

4 Reasons to Focus on Location-Based Marketing

Thursday, October 2nd, 2014 by
man mobile
Ever had a hard time getting connected to the correct location of a business or the one closest to you? Chances are, the business you are looking for may not be effectively marketing themselves within their immediate area, oftentimes missing valuable customers like yourself. Not focusing on location-based marketing may lead your business down the same path. With 91% of people constantly within arm’s reach of their smartphones (Nielsen, 2014), […]

Facebook, Atlas, and the Future of Personalization

Wednesday, October 1st, 2014 by
facebook mobile
On Monday Facebook made an announcement around the relaunch of Atlas. It’s an exciting milestone for marketing technology for one primary reason: personalization. Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) have taken immense amounts of first and third party data, created interconnections between them, and enabled marketers to use that data to serve personalized marketing messages. The ultimate goal of these platforms is to foster true 1-to-1 marketing where every […]

Ifbyphone and Act-On Join Forces to Combine Call Tracking With Marketing Automation

Tuesday, September 30th, 2014 by
Act-On-IBP-Logo
Marketing automation provides marketers with the ability to generate and manage their online leads in a revolutionary way, allowing for optimization of ROI, shorter sales cycles, and increased revenue growth. Act-On has taken the concept of marketing automation and perfected it for small and mid-sized businesses. The Act-On platform ties inbound, outbound, and nurturing programs together, across all digital channels with easy-to-use campaign functionality and program execution. Ifbyphone’s voice-based marketing […]

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