Voice-Based Marketing Automation

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Voice-Based Marketing Automation Blog

8 Tools Every Great Salesperson Needs

Wednesday, April 2nd, 2014 by
sales tools
Every department has its challenges, but the sales organization in any company faces a unique set of them that the bottom line of their business depends on their overcoming. I don’t envy the job that salespeople have to do: as a writer, I’m more of a “lurk in the shadows” type. But folks in the sales org are often front and center when it comes to making an impact on […]

The 9 Best Ways to Improve Google Paid Search ROI

Tuesday, April 1st, 2014 by
Google Advertising
Whether you work for a marketing agency, an SMB, or a Fortune 500 company, having well-defined Google paid search goals and strategy is critical if you wish to be successful on Google. Is your goal to generate web downloads? Build brand awareness? Drive phone calls? Having your goals clearly defined before building your campaigns will help you attain higher ROI from paid search. Along with a strategy and goals specific […]

How To Convince a B2B Marketing Lead To Go Steady With Your Company: [INFOGRAPHIC]

Monday, March 31st, 2014 by
Going-Steady-with-B2B-preview-blog
Sales and marketing teams cannot just mosey over to a potential customer and expect to generate a sale lickety-split. Much like a new love interest, sales and marketing teams should take the time to nurture a relationship based on trust, value and long-term success for both parties. In fact, nurtured leads make 47% larger purchases than non-nurtured leads. Relationship building can require patience, a little bit of showing off, and […]

Feature Friday: Call Distributor Audio Configuration

Friday, March 28th, 2014 by
call distributor
We’re back for round two of Feature Friday! Customizing the audio in your call flow for your virtual call center is one of the easiest ways to make things better for the caller. While Ifbyphone’s default audio prompts are designed to make things simple, it’s no substitute for personalized, branded prompts. Follow along with this video to get your virtual call center ready to go. Have another idea for a […]

Built In Chicago March Launch Shows That Windy City Startup Love is Real

Thursday, March 27th, 2014 by
built in chicago
We’ve written before about the vibrant startup scene for tech companies in Chicago, and last night’s Built in Chicago launch further solidified the truth: the Windy City is quickly becoming the place for cool, innovative techiness, and there’s a growing community that supports and encourages these endeavors. Last night, 300+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. When […]

Don’t Overlook the Hidden Costs of Spam Calls

Wednesday, March 26th, 2014 by
Round sign No SPAM
You know when you are about to sit down to a nice dinner and your phone rings, prompting you to scurry over only to find it is a call from an unwanted solicitor? Super annoying and incredibly disruptive! Well imagine that same inconvenience occurring regularly during business hours, eating up valuable time, resources, and money of a small to medium-sized business. Those spam phone calls can be more than irritating […]

Mobile Marketing and Location-Based Services: How Mobile Marketing Went Local

Tuesday, March 25th, 2014 by
geotarget mobile
The following post is authored by Louise Frosell of Locaid.  Your customers are digital omnivores. They use a number of digital channels to interact with your brand. The fastest growing channel? Mobile. Goldman Sachs says that by 2018, we’ll be seeing roughly as much mobile commerce ($626 billion) as we saw in e-commerce last year. This year revenues will triple from 2012. It’s not just m-commerce. Consumers are relying on their […]

The Top 9 Components of the Perfect Landing Page

Monday, March 24th, 2014 by
landing page
It can be easy to think of a landing page as nothing more than a tool to tie up all the loose ends of a marketing campaign. But it plays a much more important role in the grand scheme of converting prospects to sales revenue. When a unique landing page is carefully designed to offer engaging, campaign-specific content, website visitors are more likely to turn into qualified leads, phone calls […]

What We Learned from Cars.com About the Sins of Digital Marketing

Friday, March 21st, 2014 by
digital marketing
The Business Marketing Association of Chicago is increasingly becoming known for their high-profile guest speakers. Last month they brought in the chairman of the Chicago Cubs, Tom Ricketts, to speak on branding and strategy, and this month they managed to hook Linda Bartman, CMO of Cars.com, who joined us at City Winery to talk challenger selling and Cars.com’s super-successful eBook, The Seven Digital Sins of Attribution. We were intrigued by […]

5 Easy-to-Implement Marketing Initiatives VPs Might Be Overlooking

Thursday, March 20th, 2014 by
marketing initiatives
Marketers always have a lot on their plate. Keeping up with all the daily, weekly, and monthly tasks that demand our attention is often more than a full-time job—especially if you’re a VP and you’re responsible for the overall success of your company’s marketing initiatives. Marketing VPs are constantly bombarded with new tools that promise to solve all their problems: their inboxes are full of prospecting emails. Consider this blog […]

Make Customers Happy Via the Phone

Wednesday, March 19th, 2014 by
Golbal Communications
A recent survey revealed 50% of credit card customers will start their interaction with customer service teams over the phone rather than email or live chat. This may seem counterintuitive as more companies continue to launch online help portals such as live chat or email support. However, when the credit card customers were able to utilize a phone number to reach support lines, they reported higher satisfaction and brand loyalty. […]

Dismantling Geek Stigma: Chicago Startups Nurture Tech Talent

Tuesday, March 18th, 2014 by
chicago technology startup
When it comes to Chicago’s technology and startup scene, the Windy City has often been called the next Silicon Valley; a breeding ground for innovation and entrepreneurship where new businesses thrive and the “next big things” take shape. Companies like Groupon, Orbitz, Grubhub, and Ifbyphone have taken the technology scene by storm, moving into cool, creative spaces, setting up shop, and making waves. But it’s not all fun and game-changing: […]

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